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Kotak Life Insurance
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Campaign Manager - CVM Support - Mumbai (Goregaon East)

Campaign Manager - CVM Support - Mumbai (Goregaon East)

Kotak Life Insurance

7 - 12 years

5 - 9 Lacs

Mumbai

Posted:1 month ago| Platform:

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Skills Required

campaign execution sales strategy agency sales sales life insurance digital marketing google adwords campaign management marketing online marketing campaign planning campaigns sem pay per click seo retention crm campaign strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

JobDescription
– Campaign Manager (Agency Channel )
LocationIndependent role based in HeadOffice. Requires travelling to various branches across the country
Key Responsibilities
Agency Channel Campaign Strategy & Execution:
o Develop and executesales-boosting cross sell campaigns tailored for the Agency channel,driving agent productivity and premium growth through cross sell in line withmonthly and quarterly channel objectives
o Design data-driveninitiatives to enhance new agentproductivity, customer retention campaigns through cross sell and explore newcross-sell opportunities o Align campaignswith field sales teams, ensuring seamless execution and adoption at branch andagent levels Sales Performance & Growth Initiatives:
o Work closely withregional and zonal sales heads to drive key performance metrics o Identify saleschallenges and create tactical interventions to improve agent engagement andbusiness outcomes o Track and optimizecampaigns based on business targets, agent productivity, and revenue impact
Stakeholder & Field Engagement:
o Partner with agencysales teams, training, and product teams to drive frontline enablement andcampaign effectiveness
o Engage with branchleadership to execute localized sales strategies and ensure fieldparticipation in campaigns
o Ensure alignmentwith digital, IT, and analytics teams for smooth execution oftech-enabled campaigns
Process Optimization & Campaign Automation:
o Leverage CRM, salesenablement tools, and automation platforms to optimize campaign execution o Create structuredSOPs to streamline campaign rollout and tracking mechanisms o Implement bestpractices for agent engagement, incentive campaigns, and digital adoption
Experience Required 7-12 years in life insurance, with strong exposureto
Agency sales, sales strategy and frontline campaign execution
Key Skills

Agency Channel Expertise Deep understanding of agent activation, retention and sales performance levers through cross sell

Sales & Business Acumen Ability to drive revenue growth through
targeted interventions and strategic execution

Campaign Planning & Execution Proven track record in executing
high-impact, data-driven campaigns at field level

Stakeholder Management Strong collaboration with frontline sales, marketing, product, and training teams

Tech & Digital Savvy Exposure to CRM tools, campaign automation, and data-driven decision-making

Qualifications
- Graduate / MBA

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Campaign Manager - CVM Support - Mumbai (Goregaon East)