Job
Description
Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
What would you do
Experienced Project solutionist and QA management with a strong background in project management, digital content development, and solution design. Skilled in managing large-scale content initiatives, from strategy through execution, including stakeholder alignment, resource management, and quality assurance. Demonstrates deep understanding of content lifecycle management, CMS platforms, and cross-functional team collaboration. Passionate about delivering clear, engaging, and user-centric content solutions that meet business goals.Project Management professional with over 6 years of experience in leading cross-functional teams, managing end-to-end project lifecycles, and delivering scalable solutions across diverse industries. Proven expertise in content authoring, process optimization, and stakeholder engagement, with a strong track record of delivering high-quality content and digital solutions on time and within budget. Adept at aligning business objectives with technology strategies to drive innovation and efficiency. Skilled in Agile/Scrum methodologies, project documentation, and client communication.Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.
What are we looking for
Technical
Skills:CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch).Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping.Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies.Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices.Core Competencies:Strategic Thinking:Ability to develop and implement data-driven CRM strategies.Project Management:Strong organizational skills to manage multiple campaigns and deadlines.Collaboration & Communication:Experience working cross-functionally with internal teams and external partners.Problem-Solving:Proactive approach to troubleshooting campaign or system issues.Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting.Experience:8-12 years of experience in CRM management, marketing automation, or customer engagement roles.Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives.Experience working with cross-functional teams in a large enterprise or consumer-focused business. Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous.Education:Bachelor’s degree in Business, Marketing, Data Analytics, or a related field (Master’s degree is a plus).
Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps,campaign calendars,and customer engagement initiativesEnsure compliance with local privacy laws,spam regulations,and internal contact rulesCRM Campaign Strategy & Execution:Manage requests from marketing and business teams,ensuring campaign execution aligns with strategic goalsDevelop and allocate offers,ensuring appropriate segmentation and customer targetingLead the creation and execution of multi-channel campaigns,including email,SMS,push notifications,and loyalty programsOversee approval processes with legal,compliance,privacy,and external partners before campaign executionCustomer Data Management & Insights:Manage customer segmentation strategies,ensuring data integrity and complianceDevelop and implement targeted offers using segmentation tools(e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systemsContent & Asset Management:Source and provide creative assets,copy points,and campaign mechanics for execution teamsEnsure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materialsCross-Functional Collaboration & Stakeholder Engagement:Work with internal stakeholders(e.g.,marketing,digital,compliance) to ensure seamless campaign executionCoordinate external partner approvals before campaign briefingOversee the internal approvals process,ensuring adherence to legal and compliance requirementsCampaign Performance Monitoring & System Management:Load campaign details into tracking systems(e.g.,Synops,Comarch,CLIENTMe)and oversee activationConduct live proof testing of links, content,and interactive campaign elements (e.g.,countdown timers,forms)Validate final production builds in relevant systems(e.g.,Comarch for AU, Radium for NZ) before launchTrack and analyze campaign performance,reporting on key metrics(e.g.,engagement,retention,ROI)Facilitate issue resolution and triage processes across ANZ campaignsCoordinate with IT,privacy,legal,and external partners to address campaign or system issuesImplement corrective actions,including campaign pauses or customer communicationsManage CLIENTRewards Unlocked (B2B2C) CRM activity,including briefing and testing business rulesOversee NZ loyalty programs, including EDR offer loading,approvals,and data reporting coordinationSupport new partner onboarding and CRM activation processes
QualificationAny Graduation
