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4.0 - 9.0 years
3 - 7 Lacs
Hyderabad
Work from Office
Campaign Developer Description: The Campaign Developer is responsible for end-to-end technical coding for email campaigns (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment). This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content. Responsibilities: Solid knowledge of email platform(s) Hand-code HTML files optimized for email Responsive and fluid conversion of Photoshop documents to HTML optimized for email Act as content creation expert for clients and account team(s) Execute simple image editing on provided PSDs Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc.) as needed Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements Coordinate with account team and clients to fulfill email content creation and change requests Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues Conduct content quality assurance checks to ensure the mailing meets client expectations Recognize opportunities for coding efficiencies (i.e. templates/wireframes) Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.) Maintain role related and project-specific internal reference documentation Create and modify static landing pages as needed Perform code & creative reviews to optimize emails Follow code & QA best practice. Qualifications: Bachelor's degree ( BTECH ) OR Masters ( MBA ) 1 - 4 years of email or web development experience Advanced knowledge of HTML / CSS for email Intermediate knowledge of responsive & fluid code optimized for email Basic knowledge of XML Excellent attention to detail Demonstrated communication skills.
Posted 1 month ago
0.0 - 2.0 years
1 - 5 Lacs
Hyderabad
Work from Office
The Associate Campaign Developer is responsible for end-to-end technical coding for email campaigns (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment). This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content. Responsibilities: Hand-code HTML files optimized for email Responsive conversion of Photoshop documents to HTML optimized for email Act as content creation expert for clients and account team(s) Execute simple image editing on provided PSDs Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc.) as needed Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements Coordinate with account team and clients to fulfill email content creation and change requests. Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues Conduct content quality assurance checks to ensure the mailing meets client expectations Follow code & QA best practices Meet scheduled deadlines. Qualifications: 0-2 years of email or web development experience Advanced knowledge of HTML and CSS for email Basic knowledge of responsive code optimized for email Excellent attention to detail Demonstrated communication skills Ability to meet tight deadlines using strong organizational skills Effectively problem solve in individual and in group settings Team player who is comfortable with self-direction Flexibility to work on a variety of tasks Experience with Adobe Dreamweaver and Photoshop Familiarity with Jira or another workflow tool a plus.
Posted 1 month ago
0.0 - 5.0 years
1 - 4 Lacs
Mumbai, Thane, Navi Mumbai
Work from Office
Handling and Supervision OOH advertising campaigns Coordinate and Close Deals with Vendors/Suppliers Maintain and Build Media Assets through Tie-Ups On-field Marketing and Campaign Management
Posted 1 month ago
5.0 - 9.0 years
13 - 18 Lacs
Gurugram
Work from Office
Job Title - IMU Brand and Marketing Strategist Senior Manager Management Level :06 Senior Manager Location:NCR Must have skills: Strategic brand planning, content marketing, campaign development, stakeholder management, digital and social media strategy Good to have skills: Social commerce experience, data-driven marketing, performance marketing knowledge Job Summary : We are seeking a Senior Manager Brand and Marketing Strategist to lead and shape strategic marketing initiatives across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. Youll play a critical role in current and upcoming engagements , helping our clients achieve brand resonance, customer engagement, and commercial outcomes through smart marketing. Roles & Responsibilities: Lead end-to-end brand and content strategy for enterprise-level clients across sectors Drive the strategic vision for marketing campaignsfrom insight generation to execution oversight. Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives. Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration. Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs. Contribute to pitch development and business growth through consultative engagement. Stay ahead of market trends, competitive insights, and new technologies including social commerce innovations. Professional & Technical Skills: Proven experience in developing brand positioning, messaging architecture, and integrated campaign strategies. Strong understanding of content marketing ecosystems (owned, earned, and paid media). Skilled in customer journey mapping, content lifecycle planning, and editorial governance. Proficiency in using analytics tools and performance data to refine marketing tactics. Strong storytelling, presentation, and communication skills Experience working in or with digital-first and agile environments Believes in the power of brands Additional Information: NA About Our Company | AccentureQualification Experience: Minimum 12+ year(s) of experience is required Educational Qualification: Masters degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred
Posted 1 month ago
10.0 - 20.0 years
37 - 45 Lacs
Pune
Hybrid
Experience: 10-20years Job Location and work mode: Pune, Hybrid Sr. Manager _ Pega Lead Decisioning Architect The Decision Strategy Lead with 8-12 yrs of experience participates in the design and development of Always On Marketing (AoM) decision management solutions and decision frameworks. They liaise with Commercial Managers to translate commercial requirements into decisioning solutions. They are responsible for applying the design principles of decision strategies into the solutions, understanding next-best-action and how this improves the customer experience and they create predictive models, generating analytics around customer behaviour, allowing them to prioritise propositions accordingly. Typically reports to the Chapter Lead. Responsibilities Designs, optimizes and matures the Decisioning Framework, including design principles, across multiple product, segment and channel touchpoints, in the context of multiple off-line and real-time data inputs; Translates business briefs, change requests and scenario requirements into omni-channel design briefs and decisioning tool configuration settings; Supports Commercial Managers in formulating decisioning opportunities, including design, training and support and interpreting actuals vs expectations, especially while maturing the processes; Runs simulations of scenarios resulting from suggested changes to the strategy and provides input to the Customer Strategy Group; Assesses requirements and writes briefs for new capabilities to support AoM communication requirements, from a business perspective, including routine and strategic customer data briefs and major enhancements to the decisioning platform; Works closely with relevant teams to ensure delivery of these components, and recommends Decision System Lead involvement where deemed necessary; Holds accountability for the quality of assets implemented by the Decision Strategy Designers; Manages technical environments (in collaboration with Decision System Leads) from an Operations perspective. Skills Always on Marketing CVM Campaign Development & Management Data Flow & Decisioning Modern Marketing Leadership Agile System, Service & Solution Development Architecture & Design
Posted 1 month ago
5.0 - 6.0 years
6 - 7 Lacs
Mumbai, Maharashtra, India
On-site
Key Responsibilities Campaign Development and Strategic Planning Lead the planning and implementation of integrated marketing campaigns across multiple APAC markets. Ensure campaigns are aligned with regional strategy and adapted for local market nuances. Oversee the creation of campaign assetsemails, social content, landing pages, digital adswith adherence to brand messaging. Develop content strategies rooted in data insights and market research. Digital Marketing Execution Manage SEO/SEM, email, social media, and digital advertising campaigns across platforms. Work closely with global marketing to implement the latest tools and technologies. Analyze campaign performance using tools like Google Analytics and Adobe Analytics; apply insights to optimize outcomes. Implement A/B testing, personalization, and segmentation to enhance campaign impact. Content Strategy and Development Lead the content creation process, working with internal stakeholders and external agencies. Ensure content is relevant, culturally adapted, and supports regional and local objectives. Provide guidance to local teams on content localization and brand consistency. Local Market Support & Partner Management Act as a strategic liaison between regional and local market teams. Guide the selection of trade/media partners aligned with campaign and brand goals. Oversee local media planning and buying in collaboration with market teams. Performance Monitoring & Reporting Track marketing KPIs and deliver regular reports highlighting performance, insights, and recommendations. Optimize strategies based on data and continuously improve campaign effectiveness. Community Building & Influencer Engagement Oversee content tied to KOL collaborations and community engagement. Develop influencer marketing strategies to drive awareness and build brand credibility. Ensure brand consistency across all materials and engagement channels. Cross-Functional Collaboration Collaborate with regional marketing, clinical, and sales teams to ensure alignment across markets. Maintain strong relationships with external agencies and vendors to ensure timely and high-quality execution. Partner with analytics and product teams for data integration and campaign tracking. Skills, Knowledge & Expertise Required Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. 810 years of experience in strategic and digital marketing, ideally in a B2B or tech-driven environment. Demonstrated ability to develop and execute integrated marketing campaigns across channels. In-depth knowledge of digital channels including SEO/SEM, paid search, social, email, and marketing automation. Experience with CMS, CRM (Salesforce, HubSpot), and automation tools (Marketo, Pardot). Strong project management and organizational skills with the ability to manage multiple stakeholders and priorities. Proven success guiding local markets on campaign adaptation and partner/media selection. Excellent communication and stakeholder management skills. Preferred Skills Strategic Thinking : Ability to translate insights into effective, regionally tailored marketing strategies. Content Leadership : Strong capability in crafting or overseeing development of localized, high-performing content. Digital Savvy : Deep understanding of emerging marketing platforms and digital trends. Stakeholder Engagement : Demonstrated ability to guide cross-functional teams and external partners to achieve shared goals. Execution Excellence : Proven track record of delivering on-time, on-budget marketing programs in a complex regional setting.
Posted 1 month ago
2.0 - 5.0 years
7 - 10 Lacs
Mumbai, Maharashtra, India
On-site
Job description The Associate Marketing Manager of Marketing Excellence APAC will be responsible developing and executing marketing campaigns that drive brand awareness, engagement, and lead generation. This role will focus on strategic planning, digital marketing, content creation, and managing relationships with local market teams to ensure the successful execution of campaigns tailored to regional needs. The ideal candidate will have extensive experience in digital marketing and content strategy, with a strong understanding of local market dynamics, particularly in selecting the right trade and media partners. This role also functions as an account manager, ensuring that campaigns are aligned with APAC marketing strategies and local market objectives. About This Opportunity. In this role, you will. Campaign Development and Strategic Planning. Responsible for selected target segments and leads the design and roll-out of integrated marketing campaigns that support business objectives, drive engagement, and generate leads across multiple APAC markets. Lead strategic planning for regional campaigns, ensuring alignment with the APAC marketing strategy and local market nuances. Oversee the development of digital marketing assets, including email campaigns, social media content, landing pages, and digital ads, ensuring consistency with brand messaging and guidelines. Develop content strategies that resonate with target audiences, leveraging insights from customer data and market research. Digital Marketing Execution. Manage the execution of digital marketing strategies, including SEO/SEM, social media marketing, email marketing, and display advertising. Collaborate with global leads and resources to ensure that APAC campaigns leverage the latest technologies, platforms, and trends. Optimize digital campaigns through continuous performance analysis and refinement, using data from tools such as Google Analytics, Adobe Analytics, and CRM systems. Implement A/B testing, audience segmentation, and personalization strategies to maximize the effectiveness of digital content and campaigns. Content Strategy and Development. Lead assets creation effort by working closely with internal teams and external agencies to produce high-quality, engaging content tailored to specific regional markets and marketing touchpoints. Ensure that all marketing materials are aligned with the company's overall messaging and brand positioning while meeting the needs of local markets. Guide local market teams on content localisation, ensuring that global assets are adapted appropriately for cultural relevance and local customer behaviours. Local Market Support and Partnership Management. Act as the main liaison between the APAC marketing team and local market teams, providing guidance on campaign development, execution, and adaptation to meet regional needs. Advise local market teams on the selection of trade and media partners, ensuring that they align with the brand's target audience and marketing objectives. Collaborate with local markets to adjust APAC campaign strategies for local relevance, while ensuring brand consistency and compliance with regulatory guidelines. Assist in managing media buying and planning processes, ensuring that local markets engage with the most appropriate media outlets for campaign success. Performance Monitoring and Reporting. Track and analyse the performance of marketing campaigns across channels, providing insights to optimize future initiatives. Provide regular reports on key performance indicators (KPIs), highlighting successes, areas for improvement, and actionable insights to both the APAC team and local market teams. Use data-driven insights to refine marketing strategies, ensuring that campaigns remain effective and aligned with business objectives. Cross-Functional Collaboration. Work closely with the global marketing team, regional channel marketing, clinical education and sales teams to ensure cohesive campaign execution across all markets. Collaborate with various stakeholders, product, and analytics teams to ensure seamless data flow, marketing platform optimization, and campaign tracking. Maintain strong relationships with external agencies and vendors to ensure timely and high-quality delivery of campaign assets. In this role, you'll need. Bachelor's Degree in Marketing, Communications, Business, or a related field. 5-7 years of experience in strategic marketing, campaign execution, and digital marketing, preferably in a B2B or tech environment. Proven track record of developing and executing integrated marketing campaigns, with a strong focus on digital and content strategies. Strong understanding of digital marketing channels (e.g., SEO/SEM, email marketing, social media, paid search) and analytics tools (e.g. Google Analytics, Adobe Analytics). Experience working with content management systems (CMS), CRM platforms (e.g. Salesforce, HubSpot), and marketing automation tools (e.g. Marketo, Pardot). Demonstrated ability to work cross-functionally and manage relationships with internal teams, local markets, and external agencies. Experience guiding local markets on media and trade partner selection, ensuring alignment with global marketing objectives. Excellent project management skills, with the ability to manage multiple campaigns and stakeholders in a fast-paced environment. Desired Skills Strategic Thinking Ability to develop data-driven marketing strategies that align with both global and regional objectives. Content Expertise Experience in content creation and adaptation for different markets, ensuring relevance and cultural fit. Digital Savvy Deep understanding of digital marketing tools and trends, with the ability to optimize campaigns for maximum impact. Stakeholder Management Proven ability to build strong relationships with local market teams and external partners, providing guidance and support for campaign success. Project Management Strong organizational skills, with a focus on delivering campaigns on time and within budget. This role supports the Associate Director by driving the development and execution of strategic campaigns, with a focus on digital marketing, content, and local market partnerships. It combines strategic marketing expertise with practical execution skills to ensure success across diverse markets in the APAC region.
Posted 1 month ago
1.0 - 3.0 years
8 - 14 Lacs
Surat
Work from Office
Job Overview We are looking for a Creative Strategist who excels in both ideation and execution. This role requires a strategic thinker with a strong creative mindset, capable of translating brand objectives into compelling campaigns while ensuring flawless execution. Roles and Responsibilities : - Develop & Implement Copy Strategies - Align content with marketing goals and brand voice across digital platforms. - Content Creation - Craft compelling copy for websites, social media, emails, ads, and more. - Campaign Ideation - Collaborate with teams to develop innovative digital content. - Client Engagement - Tailor content to client needs, audience insights, and brand identity. - SEO Optimization - Integrate keywords and best practices for search visibility. - Performance Tracking - Analyze content effectiveness and refine strategies. - Team Leadership - Mentor junior writers and foster creative growth. - Project Management - Oversee multiple projects, ensuring timely, high-quality delivery. Required Skills - Creative Strategy & Campaign Development - Copywriting & Storytelling - Brand Positioning & Identity Development - Graphic Design & Visual Direction - Video Production & Content Creation - Social Media & Digital Marketing Trends - Project & Team Management - Market Research & Consumer Insights - Presentation & Public Speaking
Posted 1 month ago
2.0 - 6.0 years
10 - 16 Lacs
Bengaluru
Work from Office
Role: In this role, you will be responsible for developing and executing Digital Marketing Campaigns across Social and Google to enhance our brand presence, drive traffic, and increase customer engagement across various digital channels. You will work closely with the marketing, content, and product teams to design and implement effective campaigns that align with our business goals. Key Responsibilities: Campaign Development: Plan, create, and execute end-to-end digital marketing campaigns across channels such as Google Ads, Facebook, Instagram, LinkedIn for both India and International markets SEM Strategy: Lead SEM initiatives to improve organic search rankings, and manage campaigns to drive paid traffic and conversions. Work on building creatives that are channel appropriate with the Brand team for the requisite collection Social Media Management: Manage and grow VIRGIOs presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), including content scheduling, community engagement, and performance analysis. Analytics & Reporting: Monitor key performance metrics (KPIs) for all digital marketing campaigns. Provide regular reports on campaign performance, audience insights, and ROI to stakeholders. Budget Management: Manage the digital marketing budget, optimizing spending to maximize results and meet growth targets.
Posted 2 months ago
5 - 10 years
19 - 34 Lacs
Bengaluru
Hybrid
Role: Senior/Technical Consultant/Architect Experience: 5-10 Years Location: Bangalore Job Description: 1. 5-10 Years of experience in Multichannel Campaign Management. 2. Excellent knowledge and a minimum of 4-5 years of experience on Adobe Campaign Marketing Automation platform. Adobe Campaign Classic Certification is added plus. 3. Work with Clients to assess requirements 4. Configure & Design Adobe Campaign to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows 5. Configure the Adobe Campaign solution to customers requirement including Campaigns set-ups, building web pages using Scripting 6. Develop customer-specific solutions where necessary and document them 7. Proactive problem diagnosis, troubleshooting and, resolution 8. Create Implementation plans for new and existing clients 9. Knowledge transfer/Training to customers on solution implemented 10. Product Installations, Upgrades and Configuration activities 11. Reporting on project delivery to Project Management and Manage projects on your own in smaller projects which dont have dedicated Project Managers 12. Build great working relationship with Onshore Consulting team, Learn and Adopt best- practices from such teams globally 13. Work closely with the Quality Assurance team to ensure professional delivery of technical implementations 14. Learn multiple Adobe Digital Marketing Solutions and provide multi-product Enablement and Integration solutions to strategic clients 15. Work with Digital Marketing Consultants to make recommendations in regard to Digital Marketing Suite technical implementations 16. Support additional team members by mentoring and teaching 17. Work closely with the Quality Assurance team to ensure professional delivery of Business Consulting Services to your clients Skills: 1. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL) 2. Programming experience (Javascript / Java / VB / C# / PHP) 3. Knowledge of Web Technologies like HTML, and CSS would be a plus 4. Good communication skills to ensure effective customer interactions, communications, and documentation 5. Self-starter - Organized and highly motivated 6. Fast learner, ability to learn new technologies/languages 7. Knowledge of HTML DOM manipulation and page load events a plus 8. Project Management skills a plus 9. Ability to develop creative solutions to problems 10. Able to multi-task in a dynamic environment 11. Able to work independently with minimal supervision 12. Experience leading team members will be a plus Interested Candidate can also share their CV at akanksha.s@esolglobal.com
Posted 2 months ago
3 - 8 years
4 - 6 Lacs
Chennai
Work from Office
Develop & implement comprehensive marketing Analyze market trends, patient need & competitor activities Develop & maintain a consistent brand identity Oversee branding, advertising & promotional campaigns Manage the hospital's social media platforms Required Candidate profile Conduct market research & Analyze competitor activities Working as Marketing Manager in Cosmetology/Healthcare sector Min 3-5 years exp in Marketing, Promotional& Digital Socio networking activities
Posted 2 months ago
3 - 6 years
3 - 6 Lacs
Surat
Remote
Experience in branding, marketing, Develop and implement digital marketing strategies for lead generation,Digital marketing expertise (social media, email, content creation),Excellent communication and project management skills. call on 8000330416
Posted 2 months ago
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