Business Manager

Location

Function

Experience : 3-6 Years

Role Objective:

The role will be responsible for planning and executing the demand generation and demand fulfilment strategies for brand. Working closely with the promoters and an external advisor, the incumbent will be expected to formulate a business plan, prepare a sales and expenses budget and execute the same through a team of employees and external agency partners.

The incumbent will also be expected to play an active role in planning the businesss growth and the organization to support the same over a three year period.

Responsibilities:

• Category Management

  -assess the competitive strengths and weaknesses of the product versus available alternatives and identify who to sell to and how

• Sales Development

  - assess alternative sales channels online and offline, build channel propositions taking into account product profitability and channel expectations

• Brand Development

  develop marketing strategies that not only help achieve sales in the immediate term but bring down the cost of customer acquisition over time

• Lead Execution

  build a lean, effective team (internal and external) to drive execution across channels

Our Ideal Candidate:

Ambitious sales and marketing professional exposed to the consumer electronics sector, excited by the opportunity to handle a full P&L role; some-one who has a bias for action and an appetite for experimentation; some-one who is equally comfortable presenting his own ideas and building on others.

Experience Sought:

• Exposure to category management in a electronics organization or in an electronics retailing organization
• Familiar with the tools of digital marketing and experience in executing digital-first marketing campaigns
• Exposure to selling via online market-places and / or modern trade

Competencies

• Excellent numeracy skills
• Ability to plan and take accountability for execution
• Above average communication skills
• Proven ability in working as part of cross-functional teams

shalu@anthroplace.in