Business Development Officer

Job Description

A Business Development Manager (BDM) in the EdTech industry plays a crucial role in driving growth and expanding the company's market presence. This role combines sales, strategic partnerships, and market analysis to identify and capitalize on new opportunities within the educational technology sector. Key Responsibilities: New Business Acquisition: Identify and research prospective clients in target markets (e.g., K-12 schools, higher education institutions, corporate training, government programs). Generate and qualify leads through various channels including cold outreach, networking, industry events, and marketing campaigns. Develop and execute targeted strategies to penetrate and grow accounts, with a focus on net-new revenue. Conduct compelling sales presentations, product demonstrations, and proposals tailored to client needs. Negotiate and close complex sales deals to meet or exceed monthly, quarterly, and annual targets. Relationship Management: Build and maintain strong, long-term relationships with key stakeholders and decision-makers within educational institutions and other target organizations. Understand client needs, challenges, and goals to position EdTech solutions effectively. Provide exceptional customer service and support to ensure client satisfaction and foster long-term partnerships. Identify opportunities for upselling and cross-selling existing clients. Market Analysis & Strategy: Stay up-to-date on current market trends, competitor activities, and industry developments in the EdTech sector. Gather market intelligence and customer feedback (Voice of Customer) to inform product development and sales strategies. Collaborate with marketing, product, and client success teams to align on strategies, initiatives, and a cohesive buyer experience. Contribute to the development and refinement of the overall business development and sales strategy.