Business Development Manager

Business Development Manager-Workshops

Universe Mapping (pipeline strength)                   250-300 outlets

Class Of IWS (Car Segment)                             A & B

Class Of IWS (Bike Segment)                            A & B (Optional)

Universe Mapping (pipeline strength)-Data Source Current Team/SH or through Agency

Beats assigned                                                12

Prospects in each beat                                     8 to 10

Sales App Readiness                                       Vineo

Network (Super Stockiest)                                 Existing SS

Network (Distributors)                                       Dedicated Distributors based on their readiness. Business must be clearly divided

Dedicated Manpower from Distributors                 1 per city

Key Performance Parameters/Role                     1. Responsible and accountable to develop the Auto Care business for Milex and Magsol brands in the Workshop segment in the given territory.

                                                                    2. Maintain a healthy pool of 200-250 IWS (Multibrand Workshops in 4 wheeler and 2 wheeler segment). Follow SPANCOP model to closely monitor the stage of each IWS prospect and carry out effective conversions.

                                                                    3. Productivity Rate Minimum 40% initiallly for 1 Qtr which should increase to 60% within 6 months

                                                                    4. Minimum business throughput from each IWS should be Rs.8 to 10k per month.

                                                                    5. Follow SFA on daily basis with minimum 12 beats to visit on fortnightly basis with 8-10 outlets in each beat.

                                                                    6. Appoint strong distribution network under current Super Stockiest to feed the IWS with Magsol and Milex products.

                                                                    7. Drive the WLP Program and ensure atleast 80% of productive outlets to achieve minimum slab under WLP. 

                                                                    8. Act as a pivotal point and manage healthy business relations with IWS and Distributors.

                                                                    9. Carry out regular monthly demand generation activities to drive the Magsol and Milex brand at all IWS to increase the repeat purchase. 

                                                                    10. Demonstrate skillful abilities to translate the technical know-how of our Magsol and Milex Products through product application demonstrations.

                                                                    11. Timely reporting as per the reporting formats devised and shared by the management.

                                                                    12. Dedicate 2 days every week as coaching days for DSRs to take over converted IWS or convert B & C class IWS.

                                                                    13. Ensure 100% Distributors use DKDMS as a primary software for the secondary billing to IWS.

Training & Engagements                                   Monthly activations for generating demand for specific product lines-Promoter/DSR led

                                                                     2-3 engagements through technical trainers on new technology, new products, BS6 norms and drive business growth.

Marketing Support                                            Workshop Loyalty Program

                                                                     POS material- Caps, Tshirts, Mechanic Uniforms

                                                                     Branding elements- Wall Panels, Counter tops/Display Racks

                                                                     Geo targetting to drive customer traffic to associated IWS- during activations

                                                                     Partner delight program- emotional connect to build loyalty

Payroll                                                           Magsol

Induction Training                                     Dates to finalise as per availability