Business Development Manager

Job Title: Business Development Manager

Location: Ernakulam, Kottayam, Alappuzha, Pathanamthitta, Kollam, and Thiruvananthapuram

Job Purpose:

The Business Development Manager is responsible for driving footfall to the showroom by identifying, developing, and nurturing B2C and B2B customer leads. The role requires a strategic thinker with strong networking, partnership-building, and execution skills to increase customer walk-ins, support sales growth, and enhance brand visibility in the target market.

Key Responsibilities:

Lead Generation & Walk-in Growth

• Develop and execute lead generation strategies through events, referrals, digital tie-ups, and outbound activities.
• Collaborate with marketing teams to optimize local advertising, influencer outreach, and digital campaigns for targeted walk-in traffic.
• Maintain and grow a qualified lead database using CRM tools.

Partnership Development

• Identify and collaborate with local architects, interior designers, real estate developers, and premium lifestyle brands for referral business.
• Drive strategic alliances with luxury real estate, modular kitchen brands, or interior dcor studios to generate co-branded experiences or lead exchanges.

Event Management

• Plan and execute in-store and off-site events, such as design showcases, client mixers, and product launches to attract the right clientele.
• Coordinate with the showroom team to ensure event readiness and lead capture.

Retail Marketing Support

• Work closely with the marketing team to execute local-level marketing initiatives (print, digital, OOH).
• Monitor and analyse campaign ROI in terms of lead quality and showroom conversions.

Customer Relationship Building

• Act as a brand ambassador at every customer touchpoint.
• Nurture high-value leads, follow up consistently, and hand over warm prospects to the sales consultants.

Reporting & Analysis

• Weekly reporting of lead generation metrics, showroom footfall, and campaign performance.
• Use data to identify successful channels and areas for improvement.

Ideal Candidate Profile:

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.

Experience:

• 58 years

  of experience in business development, lead generation, or B2C marketing.
• Prior experience in

  luxury retail

  ,

  home interiors

  ,

  furniture

  ,

  real estate

  , or

  lifestyle brands

  preferred.
• Demonstrated success in creating B2B2C alliances (with designers, architects, etc.) is a strong plus.

Skills:

• Excellent communication, networking, and interpersonal skills.
• Strong knowledge of local market dynamics and affluent customer behavior.
• Comfortable with CRM tools, Excel, and basic reporting.
• Event planning and execution experience.
• Self-motivated, target-driven, and organized.

Key Performance Indicators (KPIs):

• Increase in qualified showroom walk-ins
• No. of new leads generated (weekly/monthly)
• No. of partnerships/alliances closed
• Event ROI – leads vs. conversions
• CRM follow-ups and lead nurturing metrics