Business Development manager (IVF ) Faridabad branch

Job Description

Role & responsibilities Develop and implement localized offline marketing strategies to increase clinic visibility and patient footfall. Coordinate branding activities such as health talks, seminars, print advertisements, and distribution of promotional materials. Track and evaluate ROI of offline campaigns and promotional events. Identify, onboard, and maintain relationships with referring gynecologists, general practitioners, and other specialists. Conduct regular visits to clinics and hospitals to build strong professional ties. Educate doctors on IVF services, treatment protocols, and patient success stories to encourage referrals. Provide updates and feedback to referring doctors regarding patient progress (as permitted). Plan, organize, and execute fertility awareness and diagnostic camps in collaboration with hospitals, clinics, corporates, and community centers. Coordinate logistics, staffing, promotional materials, and follow-ups post-camp. Collect and analyze camp data for lead generation and conversion tracking. Identify new business opportunities and unexplored markets. Set monthly targets for leads, conversions, and referrals and work to achieve them. Maintain CRM records and provide regular reporting to management on performance metrics. Preferred candidate profile