Business Development Manager - Advertiser sales

Profile - BD Manager (Advertiser Sales)

Location - Gurgaon (Full time)

On site, 5 days working

Experience- 2 to 3 years in Affiliate industry

Overview-

Roles & Responsibiilities:

**Expertise in Affiliate Marketing Terminologies**: The profile requires a strong understanding of the terminology commonly used within the Affiliate Marketing industry.

**Sales Funnel Strategy**: The individual should be familiar with the concept of a sales funnel and its various stages. This knowledge is crucial for devising effective affiliate marketing strategiesthat align with different stages of the customer journey.

**Campaign Research and Competitive Analysis**: The role involves conducting comprehensive research on affiliate marketing campaigns. This includes analyzing the strategies of competitors to identify potential opportunities and areas for improvement.

**Client Solution Provision**: The individual is expected to provide suitable solutions to clients based on their specific marketing needs. This requires a deep understanding of both the client's industry and the affiliate marketing techniques that would work best for them.

**Campaign Performance Metrics**: A thorough comprehension of campaign performance metrics is essential. This involves understanding key indicators like click-through rates (CTR), conversion rates, return on investment (ROI), and other relevant metrics that measure the success of affiliate marketing efforts.

**Web and Mobile Tracking Platforms**: The profile requires familiarity with various web and mobile tracking platforms commonly used in affiliate marketing. Examples of such platforms include Hasoffers, Trackier, and Affise.

**CPL/CPS/ CPA/CPI Vertical Knowledge**: The individual should possess in-depth knowledge of the these verticals within affiliate marketing. This includes understanding how these pricing models work, how to optimize campaigns based on them, and their relevance to different client goals