Business Development Lead - MENA

Business Development Lead

Experience: 5-10 years

Location: Remote

Qualification: Post Graduate MBA/PGDBM Marketing/Graduate.

We are seeking a dynamic Business Development Lead with proven success in the MENA region and expertise in appointment setting to drive growth in IT services. The ideal candidate will have a strong track record of acquiring enterprise clients in emerging technologies, particularly across MENA markets, and excels in building C-suite relationships through strategic outreach.

Key Responsibilities:

Acquire and onboard enterprise-level clients in MENA and global markets, leveraging expertise in appointment-setting strategies (e.g., targeted LinkedIn campaigns, cold outreach, event-driven engagement).

Develop long-term relationships with C-Level executives/decision-makers in MENA, understanding regional business practices, cultural nuances, and market trends.

Research MENA accounts, identify key stakeholders, and generate pipeline through tailored campaigns.

Write proposals aligned with client needs, incorporating MENA-specific use cases where relevant.

Maintain a robust prospect database with a focus on MENA territories.

Explore non-traditional sourcing channels (e.g., local partnerships, MENA tech hubs) for client acquisition.

Attend/present at MENA-focused industry conferences to network and promote services.

Skills & Expertise:

The ideal candidate should have at least 5 years of experience in IT sales, with a majority of that experience specifically in IT services sales.

Appointment-setting mastery: Proficiency in tools like LinkedIn Sales Navigator, Outreach.io, Salesforce, and bulk email campaigns to secure high-value meetings.

Deep understanding of SDLC, web/mobile app frameworks, and emerging tech trends (AI/ML, cloud, IoT).

Knowledge of MENA business practices, regulatory landscapes, and decision-making hierarchies.

Fluent English (written/spoken); Arabic proficiency is a strong plus.

Experience with CRM tools (e.g., HubSpot) and lead management.

Confident, proactive, and skilled at multitasking in a remote environment.

Onsite MENA experience or readiness to travel (B1 visa preferred).

Nice-to-Have:

Exposure to MENA tech conferences/events (e.g., GITEX, LEAP).

Existing network of MENA enterprise clients in IT services.