Business Development Executive

Job Description

The role involves Strengthening our sales and distribution network, building our brand on ground and driving growth. The BDE will be responsible to plan, direct and implement Sales strategies and programs to achieve the sales objectives for the company What are the Key Deliverables in this role Drive Primary Secondary Sales in the territory in line with the business objectives of the company. Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach penetration across the territory. Secondary sales (On Premise and Institutional Distribution) - Increase number of FS outlets, maintain high service level, drive usability and range selling of assigned categories of products and ensure commercial hygiene in the territory Prepare market execution plan (day-wise MJP) submit weekly reports Provide ground-level inputs for promotions, local activations demand forecasting exercise. Demand forecasting Regular analysis of primary secondary sales data to identify gaps in the business providing insights to Area Sales Manager about the territory. Timely review/ communication with DBs to maintain timely supplies. Real-time follow-ups with DBs for stock conversion, delivery Co-ordination with Finance team for pricing issues, accounts settlement, claims management. What are the Critical success factors for the Role A graduate / post-graduate with 2 4 years of prior work experience in Food services channel Proven and deep knowledge of sales and distribution system for food services channel Knowledge of basic concepts of consumer goods distribution such as various channel partners, distribution mix, ROI calculation, visibility creation and evaluation of distribution health indicators Knowledge of competitor mapping and benchmarking Strong customer management/ business development skills