Business Development Executive

RESPONSIBILITIES FOR BDM 1. Regional Market Mapping Conduct market research to identify potential dealers, retailers, and influencers (solar installers) in the assigned territory. Analyze demand pockets (urban and rural) for solar panels, inverters, batteries, etc. Visit electrical shops, renewable product dealers, and construction hotspots, to assess dealer potential. To visit Industrial and commercial establishments above 100 KW 2. Dealer Identification & Onboarding Shortlist eligible dealers based on criteria like shop size, product range, geographic reach, and reputation. Explain the dealership model, margin structures, support services, and performance expectations. Complete KYC, agreement formalities, and system setup for new dealers. 3. Product & Sales Training Train dealers and their staff on solar products Conduct regular refreshers on new products, technical upgrades, and marketing campaigns. Help dealers set up basic demo kits, posters, and product brochures. 4. Dealer Sales Targeting & Monitoring Set monthly and quarterly sales targets per dealer. Monitor dealer performance in terms of lead generation, conversions, and payment cycles. Motivate underperforming dealers and replace inactive ones where necessary. 5. Logistics & Stock Coordination Coordinate with warehouse and dispatch teams to ensure timely supply of material to dealers. Track inventory requirements at the dealer end and plan reorders. Ensure return/replacement policies are clearly communicated and followed. 6. Relationship Building Maintain strong relationships with top-performing dealers and identify local brand advocates. Facilitate resolution of dealer grievances quickly (pricing, warranty claims, delivery issues). Help dealers build trust with their residential or small commercial customers. 8. Reporting & ZOHO CRM Maintain dealer contact records, lead pipelines, and sales performance in CRM tools. Submit weekly reports to zonal or regional head on dealer progress and market feedback. Qualifications Bachelors degree in Business, Engineering, or relevant field. 24 years of channel development experience, preferably in solar, electrical, or hardware sector. Willingness to travel extensively within the assigned territory. Please Contact Employer Mr.bibinraj.R(HR Manager) Mob.No.8939809869