Business Development Executive

Role & responsibilities

Role Objective

To generate revenue through direct and referral-based customer acquisition for Apollo HomeCare services, while building strong relationships with hospitals, doctors, and institutions.

Key Responsibilities

• Identify, engage, and convert prospective customers for home healthcare services.
  
• Conduct field visits to hospitals, clinics, and community centers to promote Apollo HomeCare offerings.
  
• Educate patients and caregivers about services such as physiotherapy, nursing, ICU care at home, and elder care.
  
• Build and maintain relationships with key hospital SPOCs, doctors, and discharge planners for referrals.
  
• Follow up on leads generated via marketing campaigns, hospital partnerships, or digital channels.
  
• Maintain daily visit reports, lead trackers, and CRM updates.
  
• Achieve monthly targets for patient acquisition and revenue generation.
  
• Conduct health camps and promotional events to boost service visibility.
  
• Ensure seamless coordination with operations and clinical teams for service fulfillment.
  

Required Skills & Experience

• 14 years of experience in sales, business development, or field marketing (preferably in healthcare/pharma/insurance).
  
• Strong interpersonal and communication skills (local language + English).
  
• Ability to work independently and meet deadlines.
  
• Comfort with fieldwork and regular travel within assigned territory.
  
• Basic computer skills (MS Excel, CRM updates, email follow-up).
  

Educational Qualification

• Graduate in any discipline (preferably B.Sc./BBA/Healthcare Management).
  
• MBA in Marketing or Healthcare Management is a plus.
  

Key Performance Indicators (KPIs)

• Number of new patient acquisitions
  
• Monthly revenue achievement
  
• Number of referral tie-ups (doctors/hospitals)
  
• Lead conversion ratio
  
• Timeliness of CRM reporting
  

Compensation & Benefits

• Fixed Salary + Attractive Incentives