Business Development (Digital Marketing)

Job Title: Business Executive – Lead Conversion & Follow-ups
Location: Mohali
Experience: 1-3 Years
Job Type: Full-Time
Industry: Digital Marketing
Department: Business Development

Job Summary:

We are hiring a dynamic and proactive Business Executive to support our Business Development Manager (BDM). The ideal candidate will be responsible for handling lead follow-ups, converting prospects into potential clients, and maintaining strong client communication. This role is critical in supporting the growth of our digital marketing services by turning leads into long-term business relationships.

Key Responsibilities:

• Assist the BDM in day-to-day client handling and communication.
• Follow up with leads generated through marketing campaigns, website inquiries, and third-party platforms.
• Convert qualified leads into sales opportunities through phone, email, and WhatsApp communication.
• Maintain and update CRM systems with accurate and timely lead information.
• Coordinate with internal teams (SEO, PPC, Design, etc.) to support pre-sales processes and proposals.
• Schedule and coordinate client meetings and calls for BDM.
• Share company service details, pitch decks, and service brochures to potential clients.
• Identify upselling or cross-selling opportunities within the existing lead base.
• Prepare and maintain regular reports of follow-ups and conversions.
• Ensure prompt and effective client communication with a strong focus on customer experience.

Requirements:

• Bachelor's degree in Business, Marketing, or related field.
• 1-3 years of experience in a similar role, preferably in a digital marketing or IT company.
• Strong communication skills in English (verbal and written).
• Knowledge of digital marketing services (SEO, PPC, Web Development, etc.) is a plus.
• Ability to handle client objections and build trust.
• Good organizational and coordination skills.
• Proficiency in CRM tools and Microsoft Office (Excel, Word, PowerPoint).

Preferred Skills:

• Confident, go-getter attitude with a result-oriented mindset.
• Strong interpersonal and client-facing skills.
• Ability to work independently as well as part of a team.
• Basic understanding of sales funnels and client nurturing process.

Job Types: Full-time, Permanent

Pay: ₹10,643.42 - ₹40,883.99 per month

Work Location: In person