Business Analyst

Job Title: Business Analyst

Works closely with and have impact on

Function:

Work Location/Site: Gurgaon

• Helping organizations optimize its marketing strategies, understand customer behaviours, and improve overall marketing performance. Business Analyst typically bridge the gap between data-driven insights and strategic decision-making.
• Works with marketing teams to streamline processes for planning, executing, and tracking campaigns, often leveraging marketing automation tools to improve efficiency.
• Provide insights and recommendations for improving marketing processes, identifying bottlenecks or underperforming areas.

Duties and Responsibilities

• Business Analyst gathers data from various sources, such as customer surveys, online behavior analytics, sales data, and competitor analysis, to understand market trends.
• Customer Segmentation: They analyze customer data to identify different market segments, which can help tailor marketing efforts to specific groups.
• Competitive Analysis: They track competitors marketing strategies, product offerings, and pricing models to understand market positioning and potential opportunities or threat

Marketing Strategy Optimization: -

• Campaign Performance Analysis:

• By analyzing key performance indicators (KPIs), a BA can identify areas where marketing campaigns are either succeeding or falling short. This allows for real-time optimization of campaigns.
• Forecasting and Predictive Analytics: The BA uses past marketing data to forecast future trends, such as sales volumes or customer engagement. This helps in planning marketing strategies for future campaigns.

• ROI Calculation:

  They assess the return on investment (ROI) for different marketing activities and initiatives to ensure that resources are allocated efficiently.

• Business Process Improvement: -

• Efficiency in Campaign Management:

  The BA works with marketing teams to streamline processes for planning, execution, and tracking campaigns, often leveraging marketing automation tools to improve efficiency.

• Recommendations for Improvement:

  They provide insights and recommendations for improving marketing processes, identifying bottlenecks or underperforming areas.

Stakeholder Communication and Reporting: -Reporting:

Interested Candidate can share your CV on

Simran@mounttalent.com | Cell: 9289199512