Business Analyst - Channels and Mobile - Senior Consultant

As a Senior Consultant in Business Analyst for Financial Services Consulting at EY, you will play a crucial role in shaping the future of financial services by implementing effective channel strategies and solutions that enhance customer engagement and drive business growth. **Key Responsibilities:** - Conduct thorough analysis of existing processes and systems, identifying areas for improvement and integration with customer and digital channel solutions. - Collaborate with cross-functional teams to identify and prioritize business requirements for channel strategies, including sales, marketing, and customer service. - Develop and prioritize detailed EPICs, user stories, and functional specifications to guide the development and implementation of channel solutions. - Serve as a liaison between business stakeholders and technical teams, ensuring clear communication and understanding of requirements and objectives. - Support the design and implementation of channel solutions using CRM platforms, ensuring alignment with business goals and compliance with industry best practices. - Facilitate user acceptance testing (UAT) and provide support during the rollout of new features and enhancements. - Provide training and documentation to end-users to ensure successful adoption of new channel solutions and processes. - Manage and prioritize the backlog of channel/mobile enhancements and work closely with the project management team to ensure timely delivery of solutions. **Qualifications Required:** - Bachelor's degree in business administration, Information Systems, Computer Science, or a related field. - Minimum of 5 years of experience with a blue-chip consulting firm as a Business Analyst with a focus on channel strategies and solutions. - Proficiency in customer and digital platforms like Salesforce and Microsoft platforms, including Dynamics 365, Power Platform, and other related technologies. - Strong understanding of CRM best practices and industry standards. - Proven experience in requirements gathering, process mapping, and business process reengineering. - Excellent analytical, problem-solving, and decision-making skills. - Strong communication and interpersonal skills, with the ability to engage effectively with both technical and non-technical stakeholders. - Experience with Agile methodologies and tools such as Confluence, JIRA, or Azure DevOps. - Relevant certifications in CRM solutions and Business Analysis are a plus. - Knowledge of data privacy and compliance requirements relevant to multi-channel solutions. As part of EY's Technology Consulting team, you will have the opportunity to work with the best people on complex financial service issues and contribute to building a better working world. EY offers a competitive remuneration package, support for flexible working and career development, and various benefits to suit your needs. Join EY and shape your future with confidence.,