BTL execution specialist

Company Description

Friends Media Company (FMC) was founded in 2011 with the mission of revolutionizing the media landscape through innovative content solutions. As a prominent industry player, FMC is renowned for its quality programming, engaging storytelling, and commitment to journalistic integrity. Our focus is to create and distribute content across various platforms, including television, radio, print, digital, and more. We aim to provide informative, entertaining, and engaging content that captivates and inspires our audience.

Role Description

This is a full-time, on-site role located in New Delhi for a BTL Execution Specialist. The BTL Execution Specialist will be responsible for planning and executing below-the-line marketing campaigns. Daily tasks include coordinating with vendors, managing event logistics, overseeing on-ground promotions, and ensuring that campaigns run smoothly and efficiently. The specialist will also be tasked with monitoring campaign performance and providing regular reports to management.

Qualifications

• Experience in planning and executing BTL marketing campaigns
• Strong project management and organizational skills
• Excellent vendor management and negotiation skills
• Ability to oversee logistics and coordinate events seamlessly
• Proficiency in monitoring campaign performance and generating reports
• Strong communication and interpersonal skills
• Creativity and problem-solving abilities
• Knowledge of the local market in New Delhi is a plus
• Bachelor's degree in Marketing, Business Administration, or related field