Branding strategist

Company Description

Ginger Technologies is a dynamic IT firm based in Qatar and India, with over 10 years of experience in driving digital transformations for businesses globally. Renowned for its innovative workforce, Ginger Technologies thrives on exploring cutting-edge advancements such as AI, machine learning, and virtual reality to deliver exceptional IT solutions. With a footprint that extends to several GCC countries, the company focuses on empowering businesses across industries. At Ginger Technologies, innovation and customer satisfaction are at the core of their mission to drive transformative change.

Role Description

This is a full-time, on-site role for a Branding Strategist located in Thrissur, Kerala. The Branding Strategist will be responsible for developing and implementing branding strategies, conducting market research, creating compelling brand messaging, and collaborating with creative teams to maintain brand consistency. The role also involves analyzing competitive landscapes, identifying trends, and ensuring alignment of branding initiatives with business goals.

Qualifications

• Strong skills in crafting branding strategies and creating compelling brand messaging.
• Experience in content creation in social media.
• Experience in market research, competitive analysis, and identifying industry trends.
• Creative and collaborative abilities to work with cross-functional teams ensuring brand consistency.
• Project management skills to handle multiple branding initiatives simultaneously.
• Knowledge of digital marketing and content strategy to boost brand presence.
• Excellent communication, critical thinking, and strategic planning skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience in the IT industry or a similar field is a plus.