Branding strategist

Company Description

Ginger Technologies is a forward-thinking IT firm based in Qatar and India, with over 10 years of expertise in delivering digital transformation solutions to businesses across various industries. Driven by innovation and powered by a talented team, the company is committed to developing cutting-edge solutions, leveraging emerging technologies like artificial intelligence, machine learning, and virtual reality. With a presence that extends beyond India to numerous GCC countries, Ginger Technologies continues to leave a mark on the global IT landscape. Focused on excellence and customer satisfaction, Ginger Technologies constantly strives to inspire innovation and transform businesses worldwide.

Role Description

This is a full-time on-site position for a Branding Strategist located in Thrissur, Kerala. The Branding Strategist will develop and implement branding strategies that align with organizational goals and client expectations. Responsibilities include conducting market research, analyzing target audiences, creating a cohesive brand identity, collaborating with design and marketing teams, and monitoring brand performance. The candidate will also oversee the development of engaging content to enhance brand visibility and awareness.

Qualifications

• Proficiency in Brand Strategy Development and Market Research
• Strong skills in Creative Thinking, and Brand Positioning
• Experience in Marketing Strategy, Digital Marketing, and Campaign Management
• Proficiency in Communication, Collaboration, and Client Management
• Knowledge of Branding Analytics and Performance Monitoring Tools
• Proven ability to translate data insights into actionable brand strategies
• Bachelor’s degree in Marketing, Communication, Business Administration, or a related field
• Experience in leveraging emerging technologies for innovative branding is a plus