Branding Executive

Location:

Experience Required:

Department:

Rama University is a premier educational institution committed to excellence in teaching, research, and innovation. We aim to build a strong brand presence in the education sector while nurturing a dynamic environment for students, faculty, and stakeholders.

Position Overview

Branding Executive

Key Responsibilities

• Develop and execute branding and communication strategies aligned with the university’s vision and goals.
• Plan and manage campaigns (online & offline) to promote university events, admissions, academic programs, and cultural activities.
• Coordinate with internal departments, agencies, and media partners for branding initiatives.
• Design and oversee content creation for brochures, newsletters, social media, press releases, and other communication materials.
• Manage and monitor the university’s social media platforms and digital presence to ensure consistent branding.
• Support event planning, promotional activities, and outreach programs to strengthen the university’s image.
• Analyze branding campaigns and track performance metrics to measure effectiveness.
• Ensure brand guidelines are maintained across all communication channels.

Requirements & Qualifications

• Bachelor’s or Master’s degree in Marketing, or a related field.
• 2–3 years of proven experience in branding, marketing, or communication roles (preferably in the

  education sector

  ).
• Strong knowledge of branding, communication strategies, and digital marketing trends.
• Excellent verbal and written communication skills.
• Creative thinker with strong design sensibilities (knowledge of design tools will be an added advantage).
• Strong interpersonal skills for stakeholder engagement and team collaboration.