Branding Executive

Company Description

MGM Edible Oils Private Limited is a leading player in the edible oils industry, offering a diverse range of premium oils to meet the culinary and cultural needs of our customers. Our product portfolio includes MGM’s Gold1 Sunflower Oil, Kalaimaan Palmolein, Greedam Groundnut Oil, MGM’s Coco1 Coconut Oil, Jeevana Palm Superolein, and Mahasakthi Pancha Deepa Lamp Oil. Operating primarily in southern India, we pride ourselves on robust infrastructure ensuring high-quality refining, efficient packaging, and seamless distribution. Our commitment to quality and innovation makes us a trusted partner for households, businesses, and the food industry.

Role Description

This is a full-time on-site role for a Branding Executive located in Chennai. The Branding Executive will be responsible for developing and implementing brand strategies Online and Offline, managing the brand's visual identity, overseeing marketing campaigns, and conducting market research to understand consumer behavior. Day-to-day tasks include collaborating with the marketing team, creating brand marketing materials, monitoring market trends, and ensuring brand consistency across all channels. The role also involves coordinating with external agencies and vendors.

Qualifications

• Experience in developing and implementing brand strategies Online and Offline
• Strong understanding of market research and consumer behavior analysis
• Depth Knowledge on Digital Marketing, SEO, Social Media Handling
• Proficiency in overseeing marketing campaigns and ensuring brand consistency
• Excellent verbal and written communication skills
• Ability to collaborate with teams and coordinate with external agencies
• Bachelor's degree in Marketing, Business, or related field
• Experience in the FMCG or edible oils industry is a plus