Develop and Execute Comprehensive Marketing strategies across legacy and Digital Media Plan and implement BTL strategies to generate interest and footwalls Develop annual brand plans, value proposition that resonate with Bharat's diverse culture and customer segments Utilise Expertise to increase brand visibility Create and sustain a steady plan to attract and retain customers Collaborate with Teams to achieve business targets Synchronise seasonal promotions, festive pushes and new attraction launches - both in ATL and BTL domains Closely work with Social Media Team for specific promotions and lead generations Maintain and enforce comprehensive Brand Guidelines (Logos, Colours, Tone) with guaranteed Consistency Conduct research, track competitive activity and measure Brand health Identify and close alliances with institutions, corporates, tourism boards, Hindu Religious Institutions, forums and consumer brands Control Annual Offline Marketing budget monitor ROI, CPV and footfall lift. Work closely with Sales Team to ensure leads generated through BTL efforts are followed up Track performance metrics and provide insights to improve campaign effectives Job Types: Full-time, Permanent Pay: ₹650,000.00 - ₹1,200,000.00 per year Benefits: Cell phone reimbursement Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person

JOB DESCRIPTION – Strategic Head – Human Resources The Business HR will be in charge of managing all HR-related activities for GIRI, a well-known retailer with a focus on spirituality, across all of its verticals. This position, which is based in the Chennai corporate office, will serve as the HR Business Partner, overseeing every aspect of the staff's employment lifecycle, including hiring, onboarding, training, engagement, retention, and grievance resolution. Across all verticals, the role will be responsible for maintaining smooth HR processes and cultivating a high-performance, employee-centric culture. HR Business Partnering for GIRI Serve as the strategic HR partner for retail operations and other verticals, coordinating HR programs with corporate objectives. In order to boost success and growth, work with Functional leadership to comprehend business demands and offer HR solutions. Ensure that all verticals across country are using HR rules and procedures. Give managers advice and assistance on HR-related issues. Recruitment and Staffing Create and implement hiring tactics to draw in and choose top candidates. Ensure that the staffing needs are met on schedule by supervising the entire hiring process. Establish and preserve a talent pool for important positions. To increase hiring efficiency and meet hiring goals, assemble a strong recruitment team and work together Induction and Training Establish thorough onboarding procedures for new hires to guarantee a seamless integration into the business. Provide HR policy and benefit training programs and keep an eye on other programmers' product expertise, customer service, and sales tactics. Track the success of training initiatives and make ongoing enhancements. If required, to provide customized training modules based on needs. Employee Engagement and Retention Create and implement employee engagement programs to increase worker satisfaction and cultivate a good work environment. Surveys and feedback sessions should be held frequently to assess staff morale and pinpoint areas in need of development. To keep top people and lower turnover, develop and deploy retention methods. Reward and acknowledge top performers to inspire and keep them on board. Grievance Handling and Employee Relations Serve as the main contact for addressing disputes and complaints from employees. Ensure that all HR operations adhere to corporate rules and labor laws. Encourage a transparent and open communication culture to successfully handle employee complaints. Make frequent visits comprehend challenges at the grassroots level and establish a rapport with staff Performance Management Manage the performance review procedure, making sure it is impartial and consistent. Establish performance targets and give staff feedback in collaboration with key personnel. Find high-potential workers and make plans for their professional development. Employee Lifecycle Management From Recruitment to separation, manage the staff's complete employment lifecycle. Make sure that every phase of the employment lifecycle is smooth and enjoyable. Interview departing employees to get their opinions and spot patterns or areas that need work. Qualifications and Experience: · Education: Master's degree in Human Resources, Business Administration, or a related field. · Experience: Minimum of 8-10 years of experience in HR, with at least 3-5 years in a managerial role overseeing HR operations in a retail and/or Ecommerce or similar environment. Willingness must be there to travel extensively between the cities for showroom visits. Industry Experience: Prior experience in the retail industry and / or Ecommerce is highly desirable. Skills: · Strong knowledge of HR best practices, labor laws, and compliance requirements. · Excellent leadership and team management skills. · Exceptional communication and interpersonal skills. · Proven ability to handle employee grievances and resolve conflicts. · Strong analytical and problem-solving skills · Proficiency in HR software and tools. Key Competencies: · Strategic thinking and planning. · High level of empathy and emotional intelligence. · Ability to work in a fast-paced, dynamic environment. · Strong organizational and multitasking skills. · Customer-centric approach with a focus on employee experience Job Types: Full-time, Permanent Pay: ₹900,000.00 - ₹1,870,738.52 per year Benefits: Cell phone reimbursement Health insurance Leave encashment Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person