Brand Strategist

Location:

Experience:

Type:

Salary

About the role

national, culture-forward education brand.

Brand Strategist

Key Responsibilities

Brand Positioning

• Define and continuously refine Marwadi University's

  core positioning

  across audiences (students, parents, industry, regulators).
• Articulate

  what MU stands for

  , what itdoesn't, and why it matters nationally.
• Ensure all major communications reinforce a

  single, coherent narrative

  .

Messaging Architecture

• Create

  messaging frameworks

  for different audiences and contexts.
• Build and maintain

  tone-of-voice guidelines

• Ensure consistency of language across:
• Campaigns
• Website & brochures
• Leadership communication
• Event narratives

Strategic Input into Campaigns & Launches

• Partner with Creative and Content teams to shape the

  strategic intent

  of campaigns before execution begins.
• Define campaign

  objectives, insights, and success criteria

  .

Brand Governance & Consistency

• Act as the

  brand conscience

  of the organisation.
• Review key materials and flag misalignment or dilution early.
• Build simple brand playbook that enables clarity.

Cultural & Market Insight

• Track shifts in

  student sentiment, aspiration, and cultural language

  .
• Interpret trends and advise how MU should respond (or not respond).
• Prevent the brand from chasing trends that dilute credibility.

Why Join Marwadi University (MU)

This role isnot for someone looking to manage an already-polished brand.

It is for someone who wants tobuild one that will matter nationally.

1. MU is not stuck in legacy brand thinking. You will help define what the university stands for

   over the next 1015 years

   .
2. A Young, Culture-Driven Team

• You will work with people who care about

  taste, relevance, and credibility

  .