Brand Strategist & Copywriter

This Isn’t Just Another Social Media Copywriter Role.

If you care about sparking conversations, not just filling a content calendar…

If you understand that strategy shapes good writing, not the other way around…

If you’ve ever wanted to work with brands that actually know who they are…

This might be the role you’ve been waiting for.

Experience: 3+ Years

Job Type: Remote / Part Time (Flexible)

Expected Commercial: 30K - 35K per month

About Us

At Better Brand Project, we value intentionality, purpose, and stories. We work with brands that share these values — those who care not just about what they create, but why they create it.

We are a creative studio committed to building work that transcends trends and fosters connection. Whether we're shaping a brand or crafting a piece of content, we approach it with clarity, care, and a respect for meaning.

We look for the same in everyone we collaborate with.

What’s Different About This Role

We’re not looking for someone to churn out captions or chase every trending sound. This is a role where you’ll become a thought partner on how brands show up and speak online.

You’ll plan and write for platforms where speed and cultural awareness matter most and you’ll help shape narratives that keep communities engaged beyond the big moments.

We value:

• Strategic Thinking

  – knowing why something should be said before writing it.

• Creative Autonomy

  – bringing ideas to the table, not just responding to briefs.

• Speed with Purpose

  – reacting fast to culture, without losing clarity.

• Trend Awareness

  – seeing what’s next, not just what’s popular now.

What You’ll Be Doing

Campaign Planning

• Plan and shape content campaigns that have a clear purpose — from product launches to cultural moments
• Mix long-term storytelling with timely, in-the-moment ideas
• Work with the team so copy, design, and platform strategy all line up

Community Building

• Come up with ideas that make people want to engage, not just scroll past
• Write for WhatsApp and Twitter in ways that feel personal and worth responding to
• Keep an eye on cultural and industry moments so we can join the conversation at the right time

Social Media Collaterals & Stories

• Adapt copy so it works naturally across different platforms
• Collaborate with designers so words and visuals feel like they belong together
• Make sure every post feels premium, relevant, and true to the brand voice

What We’re Looking For

• Experience writing for lifestyle, culture, or high-engagement brand spaces
• A strategic thinker who writes with intent — not for personal flair
• Comfortable adapting tone across multiple platforms and audiences
• Able to spot opportunities in culture and digital trends before they peak
• Tech- and AI-savvy — using tools to enhance thinking, not replace it
• Confident working independently and delivering on time

This Role Isn’t For You If

• You avoid feedback or take it personally
• You write without considering audience psychology
• You prefer to work in isolation and avoid collaboration
• You stick to one style instead of adapting to context
• You see trends only after they’ve already passed

Why Creatives Thrive Here

• Creative Autonomy:

  Be trusted to shape ideas, not just execute them

• Direct Collaboration:

  Work closely with leadership, no endless approval loops

• Cultural Proximity:

  Stay close to the conversations that matter

• Focused Scope:

  Fewer brands, deeper work

• Flexibility:

  We care about what you ship, not when you start

It is mandatory to submit your resume. Make sure to include the correct link to the portfolio/best works in the resume itself.

Prefer email? You can also send your résumé + portfolio of best works directly to hello@betterbrandproject.com.