Brand Operations & Communications Associate

Company Description

Anushé Pirani, established in 2017, is a contemporary fashion label born out of a desire to challenge conventional clothing ideas. Based in Mumbai, the brand known for its versatile approach to menswear and womenswear, seamlessly blends function with flair. The label's unorthodox approach to silhouettes and focus on artistic intricacy redefine beauty in wearable clothing. Produced ethically in Mumbai, the garments showcase the finest craftsmanship and materials.

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Role Description

Brand Operations & Communications Associate

The associate will manage daily operations, handle customer service, brand-building and coordinate communication efforts. Additionally, the role includes analyzing market trends and optimizing internal processes to enhance brand performance.

JOB PROFILE:

Brand Operations

• Devises and presents ideas and strategies for sales.
• Engages with and builds relationships with partner businesses and clients.
• Understanding online sales channels.
• Keeps track of inventory and updates partner businesses from time to time.
• Creates detailed product linesheets for partner businesses.
• Seeks prospective clients with similar values domestically and internationally and closes orders with them.
• Bonus points if any experience dealing with Shopify/e-commerce store backends.
• Coordinate with various departments (design, production, logistics) for seamless brand functioning
• Assist in managing studio schedules, external vendors, and brand events or pop-ups
• Handle backend tasks such as order processing, packaging coordination, and customer support when needed
• Maintain brand documentation and filing systems (offline and digital)

Brand Communications

• Support the development and execution of brand strategy across online and offline channels
• Coordinate and assist in planning photo/video shoots, campaigns, and collection launches
• Liaise with influencers, stylists, collaborators, and PR contacts
• Manage and maintain content calendars, assist with social media execution and storytelling
• Help prepare brand presentations, lookbooks, and brand decks

Qualifications

• Minimum 1.5-2 years of work experience in branding, communication, marketing, or operations — ideally within fashion, lifestyle, or creative industries
• Strong Operations and Analytical skills
• Excellent Interpersonal Skills and Communication abilities
• Proficiency in Customer Service
• Ability to work independently and collaboratively
• Good understanding of social media platforms, influencer culture, and brand voice
• Detail-oriented and organised with the ability to multitask
• Basic knowledge of tools like Canva, Excel, Google Suite; knowledge of Adobe Creative Suite is a plus
• Bachelor's degree in Business Administration, Marketing, or a related field
• Must be based in or very close to South Bombay / Prabhadevi
• Comfortable working full-time from the studio —

  this is not a remote or hybrid role