Brand Marketing Manager

Role Overview: As the Marketing Manager for Branding and Market Research, you will play a vital role in enhancing the brand identity and market positioning of our IT solutions. Your responsibilities will include developing and executing strategies to position our IT brand effectively in a competitive landscape, ensuring consistency in brand messaging and visual identity, and collaborating with creative teams to produce content that resonates with target audiences. Key Responsibilities: - Developing and executing strategies to position the IT brand effectively, focusing on key differentiators and unique value propositions. - Ensuring consistency in brand messaging and visual identity across all platforms. - Collaborating with internal and external creative teams to produce content that resonates with target audiences. - Conducting market research to analyze technology trends, customer preferences, and competitor strategies. - Collecting and analyzing data to gain insights into customer needs and behaviors. - Using research findings to support product development and marketing strategies. - Working with cross-functional teams to design and implement marketing campaigns. - Developing targeted campaigns for specific IT segments. - Tracking and optimizing campaign performance to maximize ROI. - Measuring KPIs such as brand awareness, customer acquisition, and engagement. - Preparing detailed reports and presentations for stakeholders. - Using data-driven insights to refine marketing strategies. Qualifications Required: - Bachelor's degree in Marketing, Business, or a related field; additional certifications in Digital Marketing or Market Research are a plus. - 2+ years of experience in marketing, branding, or market research, preferably within the IT or technology sector. - Familiarity with IT industry trends and understanding of B2B and B2C tech markets. - Strong analytical skills with experience in data interpretation and market analysis. - Proficiency in marketing and research tools. - Strong communication skills, both written and verbal. Additional Details: This is a Full-time position based in Noida with a salary range of 30-50k per month. You will be working 5 days a week, Monday to Friday.,