Brand Marketing Executive - Insights, Brand & Innovation

Role Overview: As a Brand Marketing Executive at McCain Foods(India) P Ltd, your primary responsibility will be to support the brand team by anchoring marketing decisions on consumer understanding and data-driven insights. You will play a crucial role in shaping communication, innovation, and brand growth initiatives across various channels. The ideal candidate for this role would have about 4-5 years of experience in consumer insights within the FMCG industry, be detail-oriented, analytical, and passionate about understanding consumers. Key Responsibilities: - Manage end-to-end consumer research execution, including drafting briefs, coordinating with research agencies, and organizing fieldwork - Support the design and execution of quantitative and qualitative studies such as brand health, concept testing, and consumer immersions - Provide insight inputs for brand communication development, campaign performance tracking, and coordination with internal teams and agencies for timely execution - Assist in managing the innovation pipeline, supporting new product development projects, and conducting consumer validation studies - Analyze syndicated data to track market share, category trends, and competitive activity, and identify emerging consumer and category trends - Support system and artwork development processes for new product launches, pack refreshes, and product renovations Qualifications Required: - MBA in Marketing with a Bachelor's degree in Marketing, Economics, or a related field - About 4 years of experience in consumer insights and brand execution within the FMCG industry - Expertise in managing multiple agencies on Integrated Marketing Campaigns and understanding syndicated data tools - Strong data interpretation, problem-solving, and project management skills - Excellent communication skills for sharing insights internally and with customers - Proactive attitude, curiosity, and willingness to learn Note: Apply now if you are seeking to be part of a flourishing and energetic environment at McCain Foods(India) P Ltd.,