Job
Description
As a Social Media Content Creator, your role will involve owning the Instagram and YouTube Shorts strategy and plan. You will be responsible for executing and scaling engaging short-form video content. Your key responsibilities will include: - Ideating content buckets, briefs, and shoot plans for the creation of high-performing creatives. Collaborating with editors and designers to deliver impactful content. - Developing thumb-stopping ad creatives and hooks aligned with campaigns on Meta, YouTube, and Google for performance marketing. - Crafting impactful captions, headlines, product taglines, ad copies, and brand messages with a consistent tone of voice for copywriting purposes. - Identifying, onboarding, and managing creators across tiers for influencer marketing. Planning barter and paid collaborations, and overseeing campaign outcomes. - Maintaining consistent brand language and aesthetic across platforms, from website to packaging to PR kits for effective brand storytelling. - Working closely with Growth, Product, and NPD teams for product launches and integrated campaigns, fostering cross-team collaboration. In order to excel in this role, you must possess the following qualifications: - Deep understanding of Gen Z/Millennial audiences and digital-first storytelling. - Hands-on experience with Instagram Reels and YouTube Shorts creation. - Creative sensibility and strong copywriting skills. - Familiarity with CapCut, Canva, and Adobe Suite for creative briefing. - Ability to manage multiple projects and creators simultaneously. - Strong aesthetic judgment and attention to detail. Additionally, it would be beneficial if you have prior experience in beauty, skincare, fashion, or lifestyle direct-to-consumer brands, knowledge of trends, memes, and viral content formats, as well as PR or on-ground activation experience. Please note that the mentioned skills for this role include brand storytelling, YouTube Shorts, strategy, Instagram Reels, Adobe Suite, performance marketing, content creation, influencer marketing, CapCut, copywriting, social media strategy, campaigns, cross-team collaboration, and Canva. As a Social Media Content Creator, your role will involve owning the Instagram and YouTube Shorts strategy and plan. You will be responsible for executing and scaling engaging short-form video content. Your key responsibilities will include: - Ideating content buckets, briefs, and shoot plans for the creation of high-performing creatives. Collaborating with editors and designers to deliver impactful content. - Developing thumb-stopping ad creatives and hooks aligned with campaigns on Meta, YouTube, and Google for performance marketing. - Crafting impactful captions, headlines, product taglines, ad copies, and brand messages with a consistent tone of voice for copywriting purposes. - Identifying, onboarding, and managing creators across tiers for influencer marketing. Planning barter and paid collaborations, and overseeing campaign outcomes. - Maintaining consistent brand language and aesthetic across platforms, from website to packaging to PR kits for effective brand storytelling. - Working closely with Growth, Product, and NPD teams for product launches and integrated campaigns, fostering cross-team collaboration. In order to excel in this role, you must possess the following qualifications: - Deep understanding of Gen Z/Millennial audiences and digital-first storytelling. - Hands-on experience with Instagram Reels and YouTube Shorts creation. - Creative sensibility and strong copywriting skills. - Familiarity with CapCut, Canva, and Adobe Suite for creative briefing. - Ability to manage multiple projects and creators simultaneously. - Strong aesthetic judgment and attention to detail. Additionally, it would be beneficial if you have prior experience in beauty, skincare, fashion, or lifestyle direct-to-consumer brands, knowledge of trends, memes, and viral content formats, as well as PR or on-ground activation experience. Please note that the mentioned skills for this role include brand storytelling, YouTube Shorts, strategy, Instagram Reels, Adobe Suite, performance marketing, content creation, influencer marketing, CapCut, copywriting, social media strategy, campaigns, cross-team collaboration, and Canva.
