Brand manager

As the Social Media Manager at our company, you will be responsible for owning the Instagram and YouTube Shorts strategy. Your key responsibilities will include planning, executing, and scaling engaging short-form video content. Additionally, you will be tasked with creating content buckets, briefs, and shoot plans, collaborating with editors/designers to deliver high-performing creatives. Your role will also involve developing thumb-stopping ad creatives and hooks aligned with campaigns on Meta, YouTube, and Google. You will be expected to craft impactful captions, headlines, product taglines, ad copies, and brand messages with a consistent tone of voice. Furthermore, you will identify, onboard, and manage creators across tiers, plan barter and paid collaborations, and manage campaign outcomes. Maintaining consistent brand language and aesthetic across platforms, from website to packaging to PR kits, will be crucial. Collaboration with Growth, Product, and NPD teams for product launches and integrated campaigns will also be a part of your responsibilities. Qualifications Required: - Deep understanding of Gen Z/Millennial audiences and digital-first storytelling - Hands-on experience with Instagram Reels and YouTube Shorts creation - Creative sensibility and strong copywriting skills - Familiarity with CapCut/Canva/Adobe Suite for creative briefing - Ability to manage multiple projects and creators in parallel - Strong aesthetic judgment and attention to detail Additional Details: Prior experience in beauty, skincare, fashion, or lifestyle D2C brands would be a good-to-have. Knowledge of trends, memes, and viral content formats, as well as PR or on-ground activation experience, is a plus. If you possess skills in brand storytelling, YouTube Shorts, strategy, Instagram Reels, Adobe Suite, performance marketing, content creation, influencer marketing, CapCut, copywriting, social media strategy, campaigns, cross-team collaboration, and Canva, we encourage you to apply for this exciting opportunity. As the Social Media Manager at our company, you will be responsible for owning the Instagram and YouTube Shorts strategy. Your key responsibilities will include planning, executing, and scaling engaging short-form video content. Additionally, you will be tasked with creating content buckets, briefs, and shoot plans, collaborating with editors/designers to deliver high-performing creatives. Your role will also involve developing thumb-stopping ad creatives and hooks aligned with campaigns on Meta, YouTube, and Google. You will be expected to craft impactful captions, headlines, product taglines, ad copies, and brand messages with a consistent tone of voice. Furthermore, you will identify, onboard, and manage creators across tiers, plan barter and paid collaborations, and manage campaign outcomes. Maintaining consistent brand language and aesthetic across platforms, from website to packaging to PR kits, will be crucial. Collaboration with Growth, Product, and NPD teams for product launches and integrated campaigns will also be a part of your responsibilities. Qualifications Required: - Deep understanding of Gen Z/Millennial audiences and digital-first storytelling - Hands-on experience with Instagram Reels and YouTube Shorts creation - Creative sensibility and strong copywriting skills - Familiarity with CapCut/Canva/Adobe Suite for creative briefing - Ability to manage multiple projects and creators in parallel - Strong aesthetic judgment and attention to detail Additional Details: Prior experience in beauty, skincare, fashion, or lifestyle D2C brands would be a good-to-have. Knowledge of trends, memes, and viral content formats, as well as PR or on-ground activation experience, is a plus. If you possess skills in brand storytelling, YouTube Shorts, strategy, Instagram Reels, Adobe Suite, performance marketing, content creation, influencer marketing, CapCut, copywriting, social media strategy, campaigns, cross-team collaboration, and Canva, we encourage you to apply for this exciting opportunity.