Brand Manager

The new product development manager for Orenda will be responsible for working closely with the Marketing Director in developing the new product strategy and products for assigned categories/growth platforms and leading the cross-functional team from conception through commercialization. Consistent with an agreed set of strategies, this individual will use the stage gate process to identify and prioritize winning concepts, and lead the marketing team to meet targets. The position reports to the Marketing Director. Primary Duties and Responsibilities include defining new product development strategies for assigned categories/platforms and gaining alignment across Senior Management. The manager will identify and evaluate growth opportunities, which may include internal and/or external development ideas and potential business acquisitions. Leading the ideation/creative process to develop a pipeline of new product ideas, the manager will shape and optimize ideas using marketing research to meet and exceed consumer expectations. Additionally, the manager will supervise any outside resources who will assist with ideation, business case, implementation, and other duties as needed. Furthermore, the manager will build the feasibility business case for new products, considering aspects such as the consumer, competitive environment, customer prospect, company feasibility, and fit. Prioritizing concepts based on sound business rationale and thorough financial analysis, the manager will evaluate options and different alternatives to select the best concepts to ensure maximizing business results. Interested candidates can send their resumes to hr@orendafoods.com.,