Brand Manager

Brand Manager

The Brand Manager will be responsible for developing and executing brand strategies, driving customer engagement, and building brand equity. You will lead integrated campaigns, manage brand partnerships, and ensure alignment with overall marketing and business goals.

Role & responsibilities

Brand Manager

The role of a Brand Manager is to develop a brand strategy. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. They often conduct market research for a company. This involves surveying and polling demographics, determining demand for products, and other relevant field research. Brand managers typically manage a team that supports their efforts and report to higher level marketing staff of an organisation.

Role & Responsibility :

• Hands-on experience in handling integrated campaigns & sizeable brand alliances
• Knack of picking customer insights through data, interactions and observations
• Strong brief-writing skills
• Advanced agency-handling and partner-relationship management
• Moderate to advanced understanding of media planning: Online & Offline
• Good program-management skills
• Trade & sales understanding
• Openness to travel every month
• Build brand equity via innovative campaigns & projects.
• Strengthen brand positioning, build brand salience & aspiration
• Oversee production & on-ground execution of campaigns.
• Liaison with Creative, Research, PR, Media, Event, Program, Product and Sales teams
• Coordinate & Manage brand alliances & associations Cross Promotion Tieups.
• Marketing support for sales & dealership teams; Monthly business planning (Volume, Enquiries), supporting dealer-driven marketing campaigns (Events, Test-rides & BTL)
• Competition MIS. Thorough Hands on Market Research. Consumer Research.

Some attributes you bring to the role:

• Embracing change - ability to make decisions in changing and ambiguous situations
• Understanding people - Empathy for all stakeholders and understanding their intent
• Inviting feedback - from multiple stakeholders and taking decisions participative

Experience

• An MBA degree in marketing from tier 1/2 institutes
• Experience of 8+ years in Marketing preferably in a automotive industry