Brand Manager

Job Description

A Brand Manager in a packaged drinking water company is responsible for developing and executing brand strategies to enhance brand awareness, perception, and sales, while also ensuring brand consistency across all touchpoints. This includes market research, competitor analysis, brand positioning, marketing campaigns, and budget management. They also collaborate with various teams to ensure alignment and effectiveness. Here's a more detailed breakdown of the responsibilities: Strategic Planning and Brand Development: Develop and execute comprehensive brand strategies: This involves defining the brand's core values, mission, and vision, and translating them into actionable strategies for marketing and communication. Market research and analysis: Understand the target audience's needs, preferences, and perceptions of the brand and its competitors. Brand positioning and messaging: Determine how the brand will be positioned in the marketplace and develop consistent messaging that resonates with the target audience. Competitive analysis: Stay informed about competitor activities and identify opportunities for differentiation and growth. Develop and manage the brand's visual identity: This includes the logo, color palette, typography, and other design elements that make the brand recognizable and memorable. Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹50,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Experience: Brand Manager: 5 years (Required) Location: Chandigarh, Chandigarh (Required) Willingness to travel: 75% (Required) Work Location: In person Application Deadline: 01/06/2025 Expected Start Date: 01/06/2025