Brand Manager (Female Only)

Job description:

Role Overview

As Brand Manager at Karauli Diagnostics, you will be responsible for shaping the brand image, increasing patient footfall, and enhancing doctor engagement through integrated marketing, local brand activations, and digital communication strategies. Your role is pivotal in positioning Karauli as the most trusted diagnostic name in Varanasi.

Key Responsibilities

1. Brand Strategy & Positioning

• Design and execute an integrated brand roadmap covering ATL, BTL, digital, and medical marketing.
• Develop brand messaging, positioning statements, and visual guidelines.
• Localize strategies for Varanasi and surrounding areas.

2. Campaign & Activation Management

• Plan and implement print ads, hoardings, WhatsApp broadcasts, SMS campaigns, radio jingles, reels, and influencer-led awareness programs.
• Organize CMEs, health camps, doctor meets, and public wellness events to boost patient and doctor engagement.

3. Market Research & Competitive Intelligence

• Monitor diagnostic market trends, competitor pricing, patient insights, and emerging healthcare needs.
• Suggest market penetration plans and brand growth opportunities based on insights.

4. Cross-functional Collaboration

• Work closely with the sales, operations, radiology, pathology, and IT teams to ensure smooth implementation of brand and communication strategies.

5. Budget & ROI Monitoring

• Manage and track monthly marketing spends with clear ROI mapping on patient footfalls, referrals, and digital lead generation.
• Maintain dashboards on campaign performance.

6. Stakeholder Engagement

• Build relationships with referring doctors, local clinics, corporate HRs, educational institutions, and hospitals for long-term brand partnerships.

7. Brand Equity & Growth Measurement

• Track KPIs such as:
• Patient walk-ins
• Social media reach
• Doctor recall
• Health package conversions
• Referral retention

Candidate Requirements (Female only)

• Experience: 2–5 years, ideally in diagnostics, hospitals, healthcare, FMCG, or B2C marketing.
• Confident Fresher may also apply.
• Education: Graduates with strong background.
• Skills:
• Expertise in social media & digital marketing
• Fluency in English
• Strong interpersonal and doctor relationship management
• Excellent analytical, leadership & creative skills
• Ability to work independently under pressure

Job Type: Full-time

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person