Brand Manager

Job Description

Location: Gurugram, India Experience: 3-8 years Industry: Consumer Tech / D2C / Lifestyle / Electronics Function: Brand Strategy & Growth Marketing About BOULT BOULT is one of India's fastest-growing wearable brands, disrupting the consumer tech space with high-performance audio and lifestyle products. As a challenger brand born in the digital age, we are built on community, agility, and bold storytelling - and we're scaling rapidly across marketplaces, own D2C channels, and retail. We are now looking for a Brand Manager who thrives in fast-paced, founder-led environments, has a strong D2C brand-building pedigree, and can lead 0- 1 and 1- 100 thinking across categories. What You'll Do? - Lead Brand Strategy & Narrative Building - Develop and implement end-to-end brand strategies that are digital-first and consumer-obsessed. - Evolve brand identity, tone, and narrative to drive affinity with Gen Z and millennial audiences. - Ensure consistent brand expression across all digital and offline touchpoints - from product to content to commerce. Category & Growth Marketing Leadership: - Drive full-funnel marketing for specific product categories across lifecycle stages - from awareness to conversion to loyalty. - Synthesize market trends, consumer behavior, and business goals to shape category-specific strategies. - Create sharp consumer segmentation and positioning frameworks tailored to D2C dynamics. D2C-Led GTM & Launch Playbooks: - Lead GTM for new product and feature rollouts across D2C, e-commerce, and retail channels. - Own the entire pre-launch to post-launch cycle - campaign design, channel mix, performance tracking, and iteration. - Collaborate closely with Product, Performance, and Ecom teams to craft seamless launch journeys. Influencer, Creator & Community Marketing: - Build authentic relationships with influencers, creators, and brand ambassadors to drive advocacy. - Own content co-creation frameworks with influencers that feel native to platforms and align with brand tonality. - Amplify user-generated content and social proof to build deeper community connection. Performance-Aware Brand Campaigns: - Champion a performance-first brand marketing approach - where storytelling drives outcomes. - Work with internal and external performance teams to ensure brand campaigns have clear metrics and attribution models. - Leverage data to evolve messaging, creative, and targeting based on what's working. Team Leadership & Cross-Functional Collaboration: - Lead and mentor a growing brand team across content, design, and partnerships. - Be a collaborative partner to Product, Ecom, CX, Growth, and Founder's Office to drive unified brand thinking. - Drive an agile, iterative culture that learns fast, fails forward, and moves faster than market. What We're Looking For? - 3-8 years of experience in brand marketing, preferably at digital-first D2C brands (consumer tech, lifestyle, personal care, fashion, etc.). - Proven track record of building differentiated, high-performing brands with a clear POV. - Strong understanding of performance marketing metrics and how brand and growth co-exist. - Experience in new category development, brand storytelling, influencer-led campaigns, and GTM planning. - Comfortable working in high-autonomy, fast-paced, and metrics-driven environments. - Passionate about youth culture, creators, content, and community. Ideal Candidate: - MBA or equivalent degree from a Tier-1 insitute - Knack for Excel and Spreadsheets - FMCD experience will have brownie points - Excellent communication - both written and verbal - Team management experience Why BOULT? - Work with a bold and youthful brand redefining wearable tech in India. - Get end-to-end ownership and influence across high-visibility product lines. - Collaborate directly with founders, growth leaders, and creatives. - Be part of a team that moves fast, thinks digital-first, and builds for tomorrow.