Marketing Generalist

Job Description

Role & responsibilities Assist in the planning and execution of digital campaigns across social media, search engines, and email platforms. Monitor performance metrics (CTR, engagement, CPC, etc.) and prepare performance reports. Content Creation & Management: Draft engaging content for social media, blogs, newsletters, and website pages. Coordinate with designers, video editors, and agencies to produce marketing assets. Brand & Communication: Ensure consistent brand messaging across all platforms and touchpoints. Support product launches and promotional campaigns with copy and creative direction. Campaign Coordination: Collaborate with cross-functional teams (Product, Sales, Design) to deliver marketing plans. Manage timelines, deliverables, and internal approvals for marketing projects. Website & SEO Support: Update website content using CMS platforms. Assist with basic SEO tasks such as keyword research and metadata updates.