Brand Manager- Consumer Business

About the Company:

Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide.

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Responsibilities

• Marketing infrastructure across talent attraction & development, marketing initiatives, processes, systems and templates, etc to enable development of a fast growing brands portfolio.
• Demonstrate versatility & expertise in all key aspects of the marketing value chain namely, Consumer Insights, Brand Positioning, Communication including TVC, Media Planning, Digital marketing, performance marketing & Evaluation competencies, etc.
• Develop and implement brand initiatives thru marketing team in line with agreed short term business/brands objectives and secure alignments from relevant stake-holders for the medium term strategic direction of the brands portfolio.
• Tracking, analysing & interpreting industry scenarios/case studies, its changing dynamics to formulate a proactive marketing framework which can capture learnings, create action points, reduce risks and thus give a differentiated, distinct competitive advantage to business.
• Attracting, developing & retaining performance oriented talent thru well defined, deliberate, systematic activities & orientation so as to substantially increase the EVP (employee value proposition) for the Consumer business.
• Manage and facilitate an environment of - collaboration and learning- with both internal stakeholders (co-promoting pharma verticals, line & cross functions, senior management, etc) and external stakeholders (agencies, associations, authorities, consumers, customers, vendors, etc).
• Leverage digital marketing channels to accelerate brand awareness while reducing the cost of acquisition (CAC