Brand Leader

Job Description

Building Brands / Therapy Support achievement of Market Shareobjective, bottom-line targets, top line & profitability Analysemarket conditions and forecast sales and market share. Continually provide customer feedback and macro view of the market through designated meets to achieve company s Long,Medium and Short termmarketing plans Percentage increase in market share for portfolio Achievement of sales targets Review of strategies with functional head Cost vs budget analysis Completion of product strategic and tactical Plans, and Monitors the implementation Develops and delivers key brand /indicationlevel promotional assets relevant to market needs. Ensures market model are in line with global templates / standard Brand Plan template Monitors sales and product supply,ensures forecasts areadjustedas necessary. Tracks implementation plan with sales management to ensure achievement of targets. Regular reviews of global templates and marketing guidelines Review of strategies with functional head Achievement of budget spending according to plan Regular forecast adjustment such that forecasting desired accuracy Relationship building with key external stakeholders, and builds AZ networking Works toidentifythe key stakeholders and KOLs in the therapeutic area Establishes regular contact with key stakeholders, especially KOLs. Systems in place for targeting key stakeholders and KOLs Achievement of agreed number of contact and receives product/brand manager contact reports Take feedback from key stakeholders and KOLs Maintain and improve systems and processes Tracks monthly performance vsbudget, andanalysereasons for gaps. Completes andsubmitsmonthly summary of performance, including activities and A&P against the plan. Streamlines reporting system and re-evaluatethe necessity of reports asrequired. Ensures completion of expense reports by team. All reportssubmittedareaccurate, data interpreted (actual vs budget) New improvements/initiatives in place Launch planning & execution support Support the development of relevant launch plan aligned to their respective tumor / brand Work effectively with the cross-functional team to support development of world class launch plans. Adherence to AZ and industry code of conducts,ethicsand code of marketing practice Ensures compliance from all stafftoguidelines, codes,policiesand procedures. Ensures compliance with AZ code of conduct. Ensures that company confidentiality ismaintained(i.e.intellectual property, product, strategic and salary information). Discloses potential breach of codes orconducts. No non-compliance issues raised with local and global policies and procedures Less than 2 complaints from competitors against marketing practice No breach of confidentiality All disclosures are investigated and resolved Strong Alignment to sales functions. Strong Alignment to sales functions. Collaboration with Sales team for effective and result oriented execution Education, Qualifications,Skillsand Experience Essential University graduate, ideally MBA fromreputableinstitute. 3 to 6 years commercial experience in Oncology TA is must, including 2-3 years of experience in brand/marketing Proficient in oral and written communication (English). Desirable Experience of alliance management in co-marketing / Co- promotion Prior experience in prelaunch &commercialising(preferably inglobalbrand). Worked with prior experience in MDT management and Peri operative Tx settings Key personal capabilities and attitude Key Functional Capabilities Excellent Communication Skills Good Planning andOrganisationalSkills Excellent Scientific knowledge Ability to develop Strategic Partnerships Preferably having launch experience in oncology segment Through understanding of institution business and preferably state govt segment Demonstrate AZ Values Consistently We follow the science We put patients first We play to win We do the right thing We are entrepreneurial Key Relationships to reach solutions Internal (to AZ or team) Sales Management and Field Force Medical and Regulatory departments Marketing colleagues Finance HR Supply Chain Global/regional groups