Brand Designer / Senior Graphic Designer

About the Role

We’re not looking for “just another designer.” We’re looking for someone who can make people stop scrolling and say damn. At imfresh, you’ll shape the visual language of imfresh, designing packaging that stands out from online crowd, campaigns that move culture, and digital branding that stays two steps ahead of the algorithm.

You’ll work hands-on with the creative and marketing team to build everything from packaging systems to full-scale brand revamps. Clean when needed, loud when necessary, but fresh, always!

What You’ll Do

Design packaging that feels collectable, not disposable.

Lead the visual evolution of imfresh, from typography and layout to campaign aesthetics and tone.

Revamp our social media identity: turn every visual touchpoint into a brand experience.

Collaborate with content and marketing to make design drive conversations, not just visuals.

Translate brand strategy into execution that feels cultural, not corporate.

Maintain design consistency while keeping creative unpredictability alive.

You Should Have

2–4 years of experience in branding, packaging, or campaign design (D2C brand preferred).

Strong command of Adobe Creative Suite / Figma.

Proven ability to design for both print and digital environments.

Portfolio that shows taste, clarity, and conceptual strength.

Understanding of Gen-Z design sensibilities that include memes, chaos minimalism, and visual irony.

Ability to work fast, take feedback, and push boundaries.

Bonus Points

Experience or understanding of D2C platforms in similar lifestyle / wellness / FMCG categories.

Familiarity with motion, video editing, or digital campaign execution.

Location: On-site (India – Office Only)