Social Media Content Creator / Producer

About the Role

If your screen time report is 90% Instagram and you call it “research,” this is for you. imfresh needs a creator who lives inside internet culture. Someone who can ideate, shoot, edit, and appear on camera without waiting for boring briefs.

You’ll create scroll stopping content that feels native to the feed, not branded noise. This role is equal parts filmmaker, mememaker, and trend hacker.

What You’ll Do

Concept, shoot, and edit short-form content for Instagram, YouTube Shorts & Meta Ads

Be both behind and in front of the camera, the brains & the face!

Anticipate cultural moments before they peak and make imfresh part of the conversation.

Collaborate with design and marketing teams to sync visuals, tone, and tempo.

Build a content rhythm that reflects Gen-Z energy, authentic, fast, shareable.

You Should Have

0–3 years of experience in social content creation or short-form storytelling.

Deep understanding of Instagram algorithms, formats, and pacing.

Editing mastery is super bonus point.

Creative instinct for lighting, framing, and humor.

Comfortable on camera with a natural, unscripted tone.

Knows what lands, what doesn’t, and why timing matters.

Bonus Points

Experience or understanding of D2C brands, lifestyle, beauty, or wellness categories.

Prior work for youth focused or meme driven brands.

Location: On-site (India – Office Only)