Brand Communication and Community Lead

Company Description

Herbaria - Modern Botanicals is India's first luxury skincare brand to premiere at New York Fashion Week, standing at the forefront of sustainability and innovation. Specializing in high-performance vegan skincare, the brand combines potent botanicals with advanced science to deliver visible results. Herbaria's zero-plastic products showcase the perfect blend of efficacy, indulgence, and eco-conscious beauty. The brand serves a global clientele online and is available in select premium stores across India.

Role Description

This is a full-time, on-site role based in Gurugram for a Brand and Community Lead at Herbaria - Modern Botanicals. The selected candidate will lead the development and execution of brand strategies, build and nurture a strong community, and effectively communicate Herbaria’s values. Day-to-day tasks include overseeing Branding and digital initiatives, managing sales-driven campaigns, fostering customer engagement, and strengthening the community around the brand through marketing initiatives and strategic partnerships.

Core Responsibilities

Brand Storytelling & Communication

• Be the voice of Herbaria across social media, emailers, website tone, influencer briefs, PR notes and more.
• Interpret & Plan every launch or idea into strong storytelling angles.

2️⃣ Community Management

• Engage actively with customers, followers, and fans.
• Reply to DMs, comments, and feedback personally and in brand tone.
• Build effective relationships with top customers, Creators, influencers & other stakeholders

3️⃣ Social Media Direction

• Create & initiate effective SOP's for content grid, captions, and post tone on day-day basis
• Ensure that every reel, photo, and line of copy reflects the brand’s personality.
• Collaborate with creative vendors to maintain Herbaria’s aesthetic voice

4️⃣ Campaigns & Influencer Strategy

• Conceptualize social campaigns that create engagement and retention.
• Brief influencers effectively to align tone and storytelling with brand emotion.

5️⃣ Brand Energy

• Keep the pulse alive — trending content, witty stories, behind-the-scenes glimpses, cultural moments.
• Basically, bring the emotion and spark that Herbaria thrives on.