Brand and Community Lead

Job Description Role Overview: You will be a Brand and Community Lead at Herbaria Modern Botanicals, a joyful, vegan, sensory skincare brand known for sustainability and innovation. Your role will involve developing and executing creative strategies, managing brand communication, and fostering a vibrant community. Key Responsibilities: - Shape and own Herbaria's brand voice, crafting premium and emotive content. - Lead social media content strategy with a creative and strategic approach. - Engage with customers personally, fostering relationships and a sense of belonging. - Identify and nurture creators aligned with Herbaria, managing influencer relations. - Conceptualize campaigns, direct visuals, and analyze content performance for creative improvements. - Mentor junior team members and collaborate with cross-functional teams. Qualification Required: - 4-6 years of experience in Beauty, Luxury, Lifestyle, or D2C industries. - Strong aesthetic sense, writing skills, and understanding of Instagram and modern branding. - Emotionally intelligent, proactive, and organized with experience in guiding junior team members.,