Brand Architect ( Digital First)

Brand Architect – Digital First

Medvarsity is not just another edtech brand—we’re a monopoly in healthcare learning.

• 1 in 3 practising doctors in India is a Medvarsity learner

• 3.2 million healthcare professionals across 192 countries

  engage monthly with the Medvarsity ecosystem.

Impact healthcare through education.

We don’t just deliver courses—we deliver better patient outcomes, one lesson at a time.

About the Role

Calling all digital-first storytellers and brand builders.

• If your idea of branding involves long-form posts that go viral, campaigns that shift conversations, and building emotional equity—not TV spots and media buying—

  read on

  .
• We’re looking for a

  hands-on, content-obsessed, AI-native Brand Manager

  to lead the brand story for

  Medvarsity

  ,

  Assimilate by Medvarsity

  , and other sub-brands of Medvarsity.
• You’ll work directly with the

  VP Marketing and leadership teams

  to shape how 3M+ healthcare professionals see and experience the Medvarsity brand every month.

Your Responsibilities

• Own the

  entire brand identity

  , voice, and presence across digital channels.
• Design and deploy

  content-led brand campaigns

  that inspire action, loyalty, and word-of-mouth.
• Build strong engagement across

  Instagram, LinkedIn, YouTube

  , and emerging platforms.
• Collaborate with the

  in-house creative & design teams

  to deliver stunning brand assets.
• Be

  AI-native

  —use ChatGPT, Midjourney, Figma, Notion, etc. to work smart and fast.
• Align with product, sales, ops, and academic teams to ensure the brand shows up consistently.
• Build community through

  ambassadors, influencers, and creators

  who believe in Medvarsity.
• Track brand KPIs like sentiment, share of voice, engagement, and organic reach.

What We’re Looking For

• 5–8 years in

  brand strategy or digital marketing

  at a

  digital-first company

• Proven record in building brands via

  social, content, community, and storytelling

• Hands-on experience—

  you’ve done the work

  , not just reviewed slides
• Obsession with design, user behavior, and emotional brand equity
• Already using AI tools to enhance your creativity and efficiency
• Worked directly with creative, content, or product teams—not just agencies

What We’reNotLooking For

• ATL/BTL media buyers or event marketers calling themselves brand managers
• Portfolios focused on

  TV, hoardings, radio, or newspaper ads

• Brand coordinators who don’t know what’s trending on Instagram

What You Get

• The chance to

  build iconic brands in global healthcare education

• Leadership access and cross-functional impact from Day 1
• Work with a mission-led team building for scale and social change
• Your work will be seen, felt, and shared by millions—every single month