Branch Manager Liabilities Reputed Bank

8 - 12 years

20 - 22 Lacs

Posted:20 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

Job Role: Branch Manager Liabilities

Role Overview:

Dynamic Branch Managers to lead new branches. The role focuses on Liabilities business growth — primarily Current Accounts, Savings Accounts (CASA), Fee Income and related banking products; while ensuring compliance, service excellence and team development.

Key Responsibilities:

1. Business Growth & Sales

  1. Drive CASA, fee-based income & investment/cross sell to meet branch-specific liability targets.
  2. Identify and acquire new customers within the local catchment area.
  3. Cross-sell banking products such as insurance, investment and payment solutions.
  4. Develop and execute local marketing and business development initiatives.

2. Branch & Team Leadership

I. Build and lead a team of Sales Managers and Branch Support Staff.

II. Guide, coach and motivate team members to achieve individual and branch goals

III. Maintain a performance-oriented and customer-first culture at the branch.

3. Customer Relationship & Service Excellence

  1. Ensure superior customer experience and prompt issue resolution
  2. Develop and manage relationships with key clients, including high-value accounts.
  3. Uphold Bank’s brand reputation in the local market.

4. Operations, Risk & Compliance

  1. Oversee day-to-day branch operations and ensure strict adherence to RBI and internal compliance norms (KYC/AML).
  2. Maintain branch hygiene, audit readiness, and risk management standards.

Preferred candidate profile

Experience: Banch banking with Branch Manager – Liabilities role.
• Proven track record in Liabilities business (CASA, Fee Income, cross-sell).

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