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BI Consultant

BI Consultant

BMC Software

4 - 6 years

10 - 14 Lacs

pune

Posted:21 hours ago| Platform:

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Skills Required

power bi business intelligence tableau marketing analytics marketing operations ssas bi eloqua business analytics sales salesforce b2b data science marketo ssrs ssis hubspot crm statistics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Applied Analytics & Insights

Develop, analyze, and interpret campaign performance metrics across the full lifecycle (planning, execution, optimization, and ROI reporting).

Provide actionable recommendations to regional and demand teams, grounded in data-driven insights.

Track KPIs, pipeline contribution, and marketing effectiveness

Attribution and ROI measurement across campaigns and channels.

Segmentation building to develop target account list and personas against key marketing initiatives.

Provide insights on pipeline progression, opportunity influence, and marketings impact on bookings/revenue.

Account-level intelligence to inform account-based marketing and sales strategies

Business Intelligence & Storytelling

Translate complex data into clear, compelling visualizations and presentations that influence decision-making.

Create executive-level reporting and narratives that highlight trends, opportunities, and outcomes.

Prepare and deliver insights for business unit readouts, Quarterly Business Reviews (QBRs), and other executive forums.

Partner with regional leaders to ensure marketing performance is effectively represented and aligned with broader business goals.

Lead Management Analysis

Monitor and evaluate lead flow, conversion rates, and funnel health within the region.

Partner with sales and demand generation teams to improve lead quality, routing, and follow-up processes.

Recommend strategies for optimizing lead nurturing and acceleration.

Enablement & Training

Drive a train-the-trainer model to enable regional marketing teams to self-serve and interpret data effectively.

Deliver enablement sessions to demystify what the data means and how it can be applied to improve decisions.

Document best practices and maintain knowledge-sharing resources for ongoing adoption.

Collaboration & Partnership

Work cross-functionally within Marketing Operations across the different pillars including Martech portfolio, Data Operations, Content Operations to help scale the overall team.

Partner with Sales Operations teams to ensure alignment and data integrity.

Partner closely withDigital Sales Operations and BDR/DSAM Sales teamsto ensure marketing efforts are tied to revenue outcomes.

Support campaign planning by providing historical benchmarks and predictive insights.

Analytics Innovation & Advancement

Identify opportunities to expand capabilities, streamline processes, and improve the impact of marketing data.

Collaborate with global Marketing Operations to standardize and scale new analytics solutions across regions.

To ensure you are set up for success, you will bring the following skillset & experience:

Bachelors degree in Marketing, Business Analytics, Data Science, or related field35+ years of experience in Marketing Analytics, Marketing Operations, or Business Intelligence (B2B experience preferred).Strong story telling of the data within readouts and dedicated enablement.Strong proficiency in data visualization and BI tools (e.g., Tableau, Power BI, Looker).Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua).Strong Excel/Google Sheets and SQL skills; familiarity with statistical analysis a plus.Excellent communication skills with the ability to simplify complex information for diverse stakeholders.Proven track record of cross-functional collaboration in a fast-paced, matrixed environment.

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