BDM (ATL Media buying sales)

ATL Media Buying – BDM

Location: Ahmedabad, Delhi & Pune

Department: Sales & Media Buying (ATL Division)

Employment Type: Full-Time (Onsite)

Experience Required: 3–8 Years

Monthly Target: ₹60 Lakh – ₹1 Crore

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About JK Events & Advertising:

Driven by Ideas, Powered by Results.

JK Events & Advertising is a leading 360° marketing and advertising agency offering complete brand communication solutions. With expertise across ATL (Above-the-Line), BTL (Below-the-Line), Transit Media, and Digital Marketing, we deliver creative, impactful, and result-oriented campaigns nationwide.

With a strong presence across 20+ states, our team of experts has executed powerful campaigns for industries such as FMCG, Banking, Automobiles, Retail, E-commerce, Petroleum, Healthcare, and Lifestyle. Our mission is to redefine brand experiences through innovation, creativity, and flawless execution — ensuring measurable results and long-term brand growth.

Website: www.jkeventsandadvertising.com Offices: Pune (HO) | Ahmedabad (Regional Office) | Rajkot | South Delhi | Lucknow

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Role Overview:

We are looking for an experienced ATL Media Buying – Sales Professional who can drive revenue growth through strong client acquisition, strategic media selling, and end-to-end campaign management. The ideal candidate must have hands-on experience dealing with OOH, Print, Radio, TV, Cinema, and other ATL platforms

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Key Responsibilities

Client Acquisition & Sales

• Identify and onboard potential clients for ATL campaigns (brands, corporates, and agencies).
• Identify and acquire new clients for ATL advertising (OOH, Print, Radio, TV, Cinema).
• Pitch relevant media solutions based on client needs and campaign goals.
• Prepare proposals, media plans, presentations, and cost estimations.
• Convert leads into successful business projects with strong negotiation skills.

Media Buying & Coordination

• Coordinate with media vendors (Outdoor, Print, Radio, Television, Cinema).
• Negotiate pricing, inventory, and campaign timelines to secure the best deals.
• Ensure effective campaign execution by aligning with the operations and vendor teams.
• Maintain strong vendor relations across multiple cities/states.

Campaign Management

• Handle end-to-end ATL campaigns — planning to execution.
• Ensure timely delivery of media, monitoring, and reporting.
• Share campaign updates, photos, and reports with clients on time.
• Conduct quality checks and ensure brand visibility is executed as per client expectations.

Client Servicing & Upselling

• Manage existing client accounts and maintain long-term business relations.
• Identify upselling and cross-selling opportunities (BTL, OOH, Events, Branding).
• Ensure high client satisfaction through timely communication and follow-ups.

Market Research & Strategy

• Track market trends, media rates, and competitor activities.
• Maintain strong knowledge of ATL platforms, formats, and innovations.
• Contribute to strategic planning and pitch presentations.

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Required Skills & Qualifications

• 3–8 years of experience in ATL Media Buying / Media Sales / OOH Sales.
• Strong understanding of OOH, Print, Radio, TV, and other ATL formats.
• Excellent communication & negotiation skills.
• Strong client-handling and relationship-building ability.
• Ability to work under pressure and manage multiple campaigns.
• Should be target-driven, confident, and well-presented.
• Proficiency in MS Office, email communication, and media documentation.

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Why Join Us

• Work with a leading 360° Advertising & Media Agency.
• Exposure to large-scale ATL + BTL + Event projects.
• Growth-oriented, young, and dynamic work environment.
• Opportunity to handle top brands and political/media campaigns.
• Attractive incentives for performance-driven professionals.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Paid time off

Ability to commute/relocate:

• Viman Nagar, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of experience do you have in ATL Media Buying or Media Sales?
• Do you have vendor networks for OOH, Print, Radio, or other ATL media?
• Have you prepared media plans, costings, or proposals for clients?
• Why do you think you are a strong fit for the ATL Media Buying Sales role?
• What types of clients have you worked with?
• Which ATL platforms have you dealt with?

Work Location: In person