- Accountable for meeting sales targets (No. and value) as per the defined scorecard
Primary Responsibilities:
- Acquire CASA and liability accounts through cold calling, market references, and walk-ins.
- Drive cross-selling of banking products and services to existing and new customers.
- Promote and sell third-party financial products including life insurance, health insurance, and mutual fund SIPs.
- Achieve monthly and quarterly sales targets as defined in the performance scorecard.
- Ensure growth in customer base and deepening of existing relationships through effective portfolio management.
Additional Responsibilities:
- Implement branch-level sales and marketing activities to support overall business growth and brand visibility.
- Drive liability acquisition by building and maintaining strong customer relationships.
- Source new customers through multiple channels including local campaigns, walk-ins, customer referrals, industry associations, and market networking.
- Ensure timely and accurate opening of accounts, providing a seamless onboarding experience for new-to-bank (NTB) customers.
- Support overall branch performance by contributing to both customer service and compliance standards.
- Maintain high levels of customer satisfaction and ensure prompt resolution of queries or issues.
- Ensure adherence to internal processes, audit requirements, and regulatory guidelines.
Educational qualifications preferred
- Bachelor of Applied Science - BASc, Bachelor of Architecture - BArch, Bachelor of Arts - BA, Bachelor of Business Administration - BBA, Bachelor of Commerce - BCom, Bachelor of Education - BEd, Bachelor of Engineering - BE, Bachelor of Fine Arts - BFA, Bachelor of Laws - LLB with specialization in Banking and Financial Support services, Banking, corporate, finance and securities law and experience between 0.5 - 3 years
Required work experience
- Industry: BFSI
- Role: Sales Executive, Sales Officer, Customer Service Executive/Officer, Relationship Executive/Officer
Key Performance Indicators: Business Volume, Acquisition Targets, Average Ticket Size, Boarding Rate, Lead Conversion Rate, Cross-Sell Ratio, Customer Retention Rate, Referral Generation, Campaign Effectiveness, Onboarding Satisfaction Rate, Account Opening Turnaround Time.
Required Competencies:
- ownership and accountability for results
- Customer-centric mindset and actions
- adept at handling digital business apps and software
- hard work and detail-orientation
- eager to learn and grow as a banking professional
- positive mindset, ethical and high integrity
- Bias for Action and Urgency
Required Knowledge: - Aptitude for lead generation
- Target Market Knowledge - Local Area geography familiarity
- Familiarity with Digital applications
- Detailed data collection/recording
Required Skills: - Professional Communication - Regional language proficiency, verbal and written fluency, soft-spoken
- Relationship Management - Client-Centric Approach, respectful
- Sales Forecasting & Reporting
Required abilities
Physical:
- Physical fitness
- Mental agility
- Ability to do extensive field travel/work
- Ability to handle work pressure and demanding clients
Other:
- Valid Two-Wheeler Driving License
- Personal 2-wheeler
- Own Smartphone
- track record of past employment
- Positive reference check and clear civil report
Work Environment Details: 90% - Field, 10% - Office
Specific requirements
- Travel: High
- Vehicle: 2-wheeler
- Time Constraints: Flexibile workhours as per business requirement
Compliance Related:
- Aherence to Code of Conduct policy of the bank
- Non-disclosure of confidential information about bank, clients
- Responsible handling of bank assets s.a. ID Card, SIM, Marketing material, digital devices, Receipt book etc.
- Ensure adherence to KYC (Know Your Customer) and AML (Anti-Money Laundering) guidelines during all customer onboarding and account-opening processes
Office Location: Ashram Road Ahmedabad Ahmedabad , Gandhinagar Gandhinagar , Gota Ahmedabad , Iskon- Ambli Road Ahmedabad , Shastrinagar Ahmedabad , Shela Ahmedabad , Shivranjani Ahmedabad Ahmedabad
