B2B Lead Generation Specialist – US Market

B2B Lead Generation Specialist

Key Responsibilities

• Lead Sourcing:

  Research and identify potential US-based enterprise customers in relevant industries (AI, SaaS, finance, security, etc.).

• Cold Calling & Outreach:

  Initiate outbound calls, emails, and LinkedIn outreach to engage decision-makers.

• Qualification:

  Assess prospect needs, budget, and authority to determine fit for Trusys solutions.

• Pitching:

  Clearly articulate Trusys value proposition to senior technical and security leaders.

• Appointment Setting:

  Schedule demos/meetings for the sales or founder team with qualified prospects.

• CRM Management:

  Maintain accurate records of outreach, interactions, and pipeline progress in CRM tools.

• Market Feedback:

  Share prospect feedback with product and marketing teams to refine messaging.

Requirements

• Experience:

  25 years in B2B lead generation or inside sales, preferably targeting the US market.

• Industry Knowledge:

  Experience selling technology, cybersecurity, SaaS, or AI-related products is highly desirable.

• Communication Skills:

  Excellent English speaking, writing, and presentation skills; ability to engage with senior executives confidently.

• Research Skills:

  Strong ability to find and qualify high-value leads using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.

• Self-Motivated:

  Ability to work independently, meet outreach quotas, and deliver results without constant supervision.

• Time Flexibility:

  Comfortable working in

  US time zones

  to connect with prospects during their business hours.

Preferred Qualifications

• Prior experience speaking with

  C-level executives

  (CTO, CISO, CIO).
• Familiarity with AI, security, or compliance domains.
• Track record of meeting or exceeding lead generation targets.

KPIs / Success Metrics

• Number of qualified leads generated per month.
• Number of demos scheduled with decision-makers.
• Lead-to-opportunity conversion rate.