B2B Digital Marketing Manager - SaaS / Food Tech

B2B Digital Marketing Manager SaaS / Food Tech

We are hiring a B2B Digital Marketing Manager for our client, a fast-growing AI-driven Food Regulatory Tech company.

If you enjoy SEO, content, LinkedIn marketing, and B2B lead generation, this role offers high ownership and fast growth.

Location: Andheri West, near Marol Naka, Mumbai

KEY RESPONSIBILITIES:

1. SEO & Domain Ranking

• Develop and execute SEO strategy to increase organic visibility for food labelling, compliance, and export regulation keywords.
• Improve domain authority and SERP rankings through content optimisation, backlinking, and technical SEO improvements.

2. Content Writing & Brand Storytelling

• Create high-quality thought leadership content: blogs, regulatory explainers, whitepapers, case studies, webinar summaries, landing pages.
• Maintain consistent brand voice across digital assets.

3. Social Media Management

• Plan, create, and schedule posts on LinkedIn

4. CRM & Enquiry Management

• Own the marketing CRM pipelinecapture leads, assign workflows, track conversions.
• Monitor inbound enquiries from website, webinars, expos, and paid campaigns.
• Coordinate with Sales to ensure timely follow-ups and qualification of leads.

5. Expos, Trade Fairs & PR

• Plan and execute industry events, exhibitions, webinars, and product demos.
• Manage PR activitiespress releases, media interactions, brand announcements.

6. Email & Mailer Campaigns

• Design segmented mailer campaigns for new leads, exporters, compliance professionals, and enterprise clients.

7. Consumer Personas & Sales Enablement

• Build detailed buyer personas across food manufacturers, exporters, QA teams, and regulatory heads.
• Develop sales talk tracks, pitch scripts, product benefit sheets, and onboarding narratives.

8. Prospect Proposal Drafting

• Draft and refine business proposals, capability decks, and solution notes.
• Collaborate with Founders and Sales to customise proposals for global markets.
  

SKILLS & QUALIFICATIONS:

• 2 - 6 years of experience in B2B Marketing (preferably SaaS, Food Tech, Compliance, or Enterprise Solutions).
• Strong SEO knowledgetools like Google Search Console, SEMrush, Ahrefs.
• Excellent written English with an ability to convert complex regulatory topics into simple narratives.
• Hands-on experience with CRM tools (HubSpot, Zoho, Salesforce).
• Proven ability to manage social media and content calendars.
• Position is full time (Hybrid) in Mumbai.