Posted:12 hours ago|
Platform:
Work from Office
Full Time
Anchor digital customer acquisition strategy, managing digital lending platforms and ensuring the seamless integration of digital channels into the company s overall business plan. Core Responsibilities: o Define and execute the digital business strategy for housing loans and related products. o Ensure cost efficiency across verticals and drive tie-ups to increase business. o Oversee the development and optimization of the website, mobile apps, and online loan portals. o Drive end-to-end online customer acquisition with focus on efficiency and ROI. o Work closely with tech team to enhance user journeys and reduce friction. o Ensure to negotiate and structure lead generation o Collaborate with marketing teams social media and affiliate strategies. o Continuously monitor market trends, customer behavior, and competitor strategies. o Use data to drive business decisions and improve digital conversion rates. Qualification : Graduate / Master/ Post graduate
Tata Capital
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