About Tracxn:
Tracxn (www.tracxn.com) is a Bangalore-based product company providing a research and deal-sourcing platform for Venture Capital, Private Equity, Corp Dev, and other professionals working around the startup ecosystem. We are a team of 750+ working professionals serving our customers across the globe.
About the Role
AVP BSO, Marketing
Key Responsibilities
1. Strategic Planning & Initiatives:
- Develop and implement innovative marketing initiatives designed to significantly increase brand visibility, market penetration, and customer engagement.
- Analyze market trends, competitor activities, and campaign performance data to identify growth opportunities and strategic adjustments.
- Work with the leadership and help them drive the annual and quarterly marketing planning process, to set achievable, data-driven goals.
2. Operational Oversight & Execution:
- Oversee the day-to-day operations of core marketing units, including Social Media Management, Digital Advertising (e.g., Meta Ads, Google Ads), and Content/Design Production for public pages.
- Streamline workflows and processes across marketing functions to maximize efficiency, accountability, and project delivery timelines.
- Manage the internal marketing calendar, ensuring all activities are coordinated and executed on time and within budget.
3. Brand Consistency:
- Act as the primary guardian of our brand identity, tone, and visual guidelines across all external and internal marketing channels (social, web, digital ads, etc.).
- Develop and maintain documentation, style guides, and approval processes to ensure 100% brand consistency in all published material.
4. Performance Analysis & Optimization:
- Establish key performance indicators (KPIs) for operational efficiency and marketing campaign success.
- Monitor, analyze, and report on the performance of all core marketing activities, translating data into clear, actionable recommendations for optimization.
5. Team Leadership & Development
- Lead and develop a team of marketing specialists (e.g., social media coordinators, content creators, digital ads managers, etc).
- Set clear goals, providing regular feedback to ensure team members are meeting high standards of execution and innovation.
- Manage team capacity, assign projects, and ensure optimal allocation of marketing resources to meet strategic priorities.
Requirements:
- 6-9 years of professional experience in Marketing, Marketing Operations, Strategy, or a closely related field.
- Demonstrated first-hand experience in the full cycle of marketing: Ideation, Execution, and Operations.
- Proven expertise in managing one or more core marketing channels (e.g., social media, content, digital advertising) is highly preferred.
- Strong understanding of digital advertising platforms (e.g., Google Ads, Meta Ads Manager) and performance metrics.
- Excellent project management, organizational, and analytical skills with a commitment to process improvement.
- Exceptional communication and leadership abilities, with experience in coordinating cross-functional teams and managing agency/vendor relationships.
What we offer:
- Fixed work timings - 9 hrs x 5 days. Respect everyone's time. No taking your work home
- A meritocratic setup. Everyone explains the 'why' behind their decisions. No politics
- Candid culture. We encourage asking questions over making assumptions
- Managers willing to invest in your growth. We believe in timely, actionable feedback
